--- title: "Dutch Bros: search popularity in the United States" description: "Dutch Bros is a chain of drive through coffee shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/dutch-bros" publisher: "Brandwave" --- # Dutch Bros: search popularity in the United States Dutch Bros is a chain of drive through coffee shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dutch Bros - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among coffee chains**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee chains | 3 | 6.5% | 1.8M | - [Coffee chains in the US](/demand/us/categories/us-coffee-chains) ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Dutch Bros appeared in all three answers. Dutch Bros is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Starbucks | 1st | 3 of 3 | 3 of 3 | | Dunkin' | 2nd | 3 of 3 | 3 of 3 | | Peet's Coffee | 3rd | 3 of 3 | 3 of 3 | | Dutch Bros | 4th | 3 of 3 | 3 of 3 | | Caribou Coffee | 5th | 1 of 3 | 1 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain is best in the US?": 1. Starbucks, 2. Dunkin', 3. Peet's Coffee, 4. Dutch Bros - Asked ChatGPT "What are the best coffee chains in the US?": 1. Starbucks, 2. Peet's Coffee, 3. Dunkin', 4. Dutch Bros, 5. Caribou Coffee - Asked ChatGPT "What's the best US coffee chain for iced coffee?": 1. Dunkin', 2. Starbucks, 3. Dutch Bros, 4. Peet's Coffee Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Dutch Bros changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dutch Bros in the United States fell from 2.2M to 1.8M. - Across the 12 months ending September 2026, Dutch Bros’ share of searches among coffee chains in the United States increased from 4.7% to 6.5%. - Across the 12 months ending September 2026, Dutch Bros’ share of searches among coffee chains in the United States peaked at 9.2% in March 2026 and was lowest at 4.7% in October 2025. ## How did search popularity change for United States coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in the United States, from 43.3% to 48.1%. - In September 2026, Dunkin' lost share of searches among coffee chains in the United States, from 42.1% to 38.3%. - In September 2026, Dutch Bros lost share of searches among coffee chains in the United States, from 7.1% to 6.5%. - Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee chains | 2.2M | 4.7% | 3 | | Nov 2025 | Coffee chains | 3.4M | 6.9% | 3 | | Dec 2025 | Coffee chains | 2.7M | 5.7% | 3 | | Jan 2026 | Coffee chains | 2.7M | 7.8% | 3 | | Feb 2026 | Coffee chains | 2.2M | 8.1% | 3 | | Mar 2026 | Coffee chains | 2.7M | 9.2% | 3 | | Apr 2026 | Coffee chains | 2.2M | 8.6% | 3 | | May 2026 | Coffee chains | 2.2M | 8% | 3 | | Jun 2026 | Coffee chains | 2.2M | 8% | 3 | | Jul 2026 | Coffee chains | 2.2M | 8% | 3 | | Aug 2026 | Coffee chains | 2.2M | 7.1% | 3 | | Sep 2026 | Coffee chains | 1.8M | 6.5% | 3 | ## How are Dutch Bros’ branded searches counted? Brandwave collects information about searches that people make online using Dutch Bros’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dutch bros” ## Which coffee chains compete with Dutch Bros? - [Starbucks](/demand/us/brands/starbucks): Head-to-head: /demand/us/compare/dutch-bros-vs-starbucks - [Dunkin'](/demand/us/brands/dunkin): Head-to-head: /demand/us/compare/dunkin-vs-dutch-bros - [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/dutch-bros-vs-tim-hortons - [Caribou Coffee](/demand/us/brands/caribou-coffee): Head-to-head: /demand/us/compare/caribou-coffee-vs-dutch-bros - [Peet's Coffee](/demand/us/brands/peets-coffee): Head-to-head: /demand/us/compare/dutch-bros-vs-peets-coffee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dutch Bros: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dutch-bros This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dutch-bros. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.