--- title: "Dunkin': search popularity in the United States" description: "Dunkin' is a chain of coffee and donut shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/dunkin" publisher: "Brandwave" --- # Dunkin': search popularity in the United States Dunkin' is a chain of coffee and donut shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dunkin' - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among coffee chains**: 38.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee chains | 2 | 38.3% | 10.8M | | Donut chains | 1 | 73.8% | 10.8M | | Coffee brands | 9 | 3% | 33.1K | - [Coffee chains in the US](/demand/us/categories/us-coffee-chains) - [Donut chains in the US](/demand/us/categories/us-donut-chains) - [Coffee brands](/demand/us/categories/us-coffee-brands) ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Dunkin' appeared in all three answers. Dunkin' is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Starbucks | 1st | 3 of 3 | 3 of 3 | | Dunkin' | 2nd | 3 of 3 | 3 of 3 | | Peet's Coffee | 3rd | 3 of 3 | 3 of 3 | | Dutch Bros | 4th | 3 of 3 | 3 of 3 | | Caribou Coffee | 5th | 1 of 3 | 1 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain is best in the US?": 1. Starbucks, 2. Dunkin', 3. Peet's Coffee, 4. Dutch Bros - Asked ChatGPT "What are the best coffee chains in the US?": 1. Starbucks, 2. Peet's Coffee, 3. Dunkin', 4. Dutch Bros, 5. Caribou Coffee - Asked ChatGPT "What's the best US coffee chain for iced coffee?": 1. Dunkin', 2. Starbucks, 3. Dutch Bros, 4. Peet's Coffee Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Dunkin' changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dunkin' in the United States fell from 12.6M to 10.9M. - Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee chains in the United States increased from 26.4% to 38.3%. - Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee chains in the United States peaked at 44.9% in June 2026 and was lowest at 25.8% in November 2025. - Across the 12 months ending September 2026, Dunkin'’s share of searches among donut chains in the United States decreased from 75.8% to 73.8%. - Across the 12 months ending September 2026, Dunkin'’s share of searches among donut chains in the United States peaked at 75.9% in May 2026 and was lowest at 72% in January 2026. - Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States decreased from 9.6% to 3%. - Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States peaked at 46.1% in December 2025 and was lowest at 2.1% in July 2026. - Across the 12 months ending September 2026, Dunkin' fell from 3rd to 9th among coffee brands in the United States. ## How did search popularity change for United States coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in the United States, from 43.3% to 48.1%. - In September 2026, Dunkin' lost share of searches among coffee chains in the United States, from 42.1% to 38.3%. - In September 2026, Dutch Bros lost share of searches among coffee chains in the United States, from 7.1% to 6.5%. - Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026. ## How did search popularity change for United States coffee brands in September 2026? - In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches. - In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches. - In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches. - In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%. - In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%. - In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee chains | 12.5M | 26.4% | 2 | | Nov 2025 | Coffee chains | 12.5M | 25.8% | 2 | | Dec 2025 | Coffee chains | 12.5M | 26.2% | 2 | | Jan 2026 | Coffee chains | 10.2M | 28.9% | 2 | | Feb 2026 | Coffee chains | 10.2M | 36.9% | 2 | | Mar 2026 | Coffee chains | 11.6M | 38.8% | 2 | | Apr 2026 | Coffee chains | 10.8M | 41.5% | 2 | | May 2026 | Coffee chains | 12.5M | 44.7% | 1 | | Jun 2026 | Coffee chains | 12.5M | 44.9% | 1 | | Jul 2026 | Coffee chains | 12.5M | 44.9% | 1 | | Aug 2026 | Coffee chains | 13.2M | 42.1% | 2 | | Sep 2026 | Coffee chains | 10.8M | 38.3% | 2 | | Oct 2025 | Donut chains | 12.5M | 75.8% | 1 | | Nov 2025 | Donut chains | 12.5M | 73.6% | 1 | | Dec 2025 | Donut chains | 12.5M | 73.6% | 1 | | Jan 2026 | Donut chains | 10.2M | 72% | 1 | | Feb 2026 | Donut chains | 10.2M | 73.2% | 1 | | Mar 2026 | Donut chains | 11.6M | 72.1% | 1 | | Apr 2026 | Donut chains | 10.8M | 73.1% | 1 | | May 2026 | Donut chains | 12.5M | 75.9% | 1 | | Jun 2026 | Donut chains | 12.5M | 75.5% | 1 | | Jul 2026 | Donut chains | 12.5M | 75.5% | 1 | | Aug 2026 | Donut chains | 13.2M | 73.8% | 1 | | Sep 2026 | Donut chains | 10.8M | 73.8% | 1 | | Oct 2025 | Coffee brands | 135K | 9.6% | 3 | | Nov 2025 | Coffee brands | 550K | 28.9% | 1 | | Dec 2025 | Coffee brands | 1.2M | 46.1% | 1 | | Jan 2026 | Coffee brands | 90.5K | 6.6% | 4 | | Feb 2026 | Coffee brands | 135K | 10.7% | 3 | | Mar 2026 | Coffee brands | 110K | 8.8% | 3 | | Apr 2026 | Coffee brands | 135K | 11.3% | 3 | | May 2026 | Coffee brands | 40.5K | 3.4% | 7 | | Jun 2026 | Coffee brands | 22.2K | 2.1% | 13 | | Jul 2026 | Coffee brands | 22.2K | 2.1% | 13 | | Aug 2026 | Coffee brands | 27.1K | 2.3% | 10 | | Sep 2026 | Coffee brands | 33.1K | 3% | 9 | ## How are Dunkin'’s branded searches counted? Brandwave collects information about searches that people make online using Dunkin'’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dunkin” - “dunkin coffee” - “dunkin donuts” ## Which coffee chains compete with Dunkin'? - [Starbucks](/demand/us/brands/starbucks): Head-to-head: /demand/us/compare/dunkin-vs-starbucks - [Dutch Bros](/demand/us/brands/dutch-bros): Head-to-head: /demand/us/compare/dunkin-vs-dutch-bros - [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/dunkin-vs-tim-hortons - [Caribou Coffee](/demand/us/brands/caribou-coffee): Head-to-head: /demand/us/compare/caribou-coffee-vs-dunkin - [Peet's Coffee](/demand/us/brands/peets-coffee): Head-to-head: /demand/us/compare/dunkin-vs-peets-coffee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dunkin': search popularity in the United States". https://gobrandwave.com/demand/us/brands/dunkin This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dunkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.