---
title: "Duck Donuts: search popularity in the United States"
description: "Duck Donuts is a chain serving made-to-order donuts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/duck-donuts"
publisher: "Brandwave"
---

# Duck Donuts: search popularity in the United States

Duck Donuts is a chain serving made-to-order donuts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Duck Donuts
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among donut chains**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Donut chains | 4 | 2.1% | 301K |

- [Donut chains in the US](/demand/us/categories/us-donut-chains)

## Top donut chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Duck Donuts appeared in all three answers. Duck Donuts is the second most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Krispy Kreme | 1st | 3 of 3 | 3 of 3 |
| Duck Donuts | 2nd | 3 of 3 | 3 of 3 |
| Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 |
| Dunkin' | 4th | 3 of 3 | 3 of 3 |
| Tim Hortons | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about donut chains

- Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin'
- Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin'
- Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin'

Not named in any answer: Tim Hortons.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How has branded search demand for Duck Donuts changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Duck Donuts in the United States fell from 368K to 301K.
- Across the 12 months ending September 2026, Duck Donuts’ share of searches among donut chains in the United States held steady, from 2.2% to 2.1%.

## How did search popularity change for United States donut chains in September 2026?

- Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Donut chains | 368K | 2.2% | 4 |
| Nov 2025 | Donut chains | 368K | 2.2% | 4 |
| Dec 2025 | Donut chains | 368K | 2.2% | 4 |
| Jan 2026 | Donut chains | 368K | 2.6% | 4 |
| Feb 2026 | Donut chains | 301K | 2.2% | 5 |
| Mar 2026 | Donut chains | 368K | 2.3% | 4 |
| Apr 2026 | Donut chains | 368K | 2.5% | 4 |
| May 2026 | Donut chains | 368K | 2.2% | 4 |
| Jun 2026 | Donut chains | 450K | 2.7% | 4 |
| Jul 2026 | Donut chains | 450K | 2.7% | 4 |
| Aug 2026 | Donut chains | 368K | 2.1% | 4 |
| Sep 2026 | Donut chains | 301K | 2.1% | 4 |

## How are Duck Donuts’ branded searches counted?

Brandwave collects information about searches that people make online using Duck Donuts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “duck donuts”

## Which donut chains compete with Duck Donuts?

- [Dunkin'](/demand/us/brands/dunkin): Head-to-head: /demand/us/compare/duck-donuts-vs-dunkin
- [Krispy Kreme](/demand/us/brands/krispy-kreme): Head-to-head: /demand/us/compare/duck-donuts-vs-krispy-kreme
- [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/duck-donuts-vs-tim-hortons
- [Shipley Do-Nuts](/demand/us/brands/shipley-donuts): Head-to-head: /demand/us/compare/duck-donuts-vs-shipley-donuts

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Duck Donuts: search popularity in the United States". https://gobrandwave.com/demand/us/brands/duck-donuts

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/duck-donuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.