---
title: "Dropps: search popularity in the United States"
description: "Dropps offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/dropps"
publisher: "Brandwave"
---

# Dropps: search popularity in the United States

Dropps offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dropps
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among laundry detergent brands**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laundry detergent brands | 7 | 4.1% | 8.1K |
| Dishwasher tablet brands | 7 | 0.91% | 1K |

- [Laundry detergent brands](/demand/us/categories/us-laundry-detergent-brands)
- [Dishwasher tablet brands](/demand/us/categories/us-dishwasher-tablet-brands)

## Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dropps did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laundry detergent brands

- Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all
- Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation
- Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all
- Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide
- Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all

Not named in any answer: Dropps, Blueland and Tru Earth.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## How has branded search demand for Dropps changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Dropps in the United States fell from 11.2K to 9.1K.
- Across the 12 months ending September 2026, Dropps’ share of searches among laundry detergent brands in the United States peaked at 4.4% in June 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Dropps fell from 6th to 7th among laundry detergent brands in the United States.
- Across the 12 months ending September 2026, Dropps’ share of searches among dishwasher tablet brands in the United States held steady, from 0.92% to 0.91%.

## How did search popularity change for United States laundry detergent brands in September 2026?

- In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%.
- In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%.
- In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
- In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
- In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%.
- In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.

## How did search popularity change for United States dishwasher tablet brands in September 2026?

- In September 2026, Finish gained share of searches among dishwasher tablet brands in the United States, from 4.6% to 6.4%.
- In September 2026, Lemi Shine gained share of searches among dishwasher tablet brands in the United States, from 4.1% to 4.9%.
- In September 2026, Blueland lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%.
- In September 2026, Branch Basics lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%.
- In September 2026, Cascade lost share of searches among dishwasher tablet brands in the United States, from 10.1% to 9.5%.
- Estimated monthly branded searches for Dropps in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laundry detergent brands | 9.9K | 3.8% | 6 |
| Nov 2025 | Laundry detergent brands | 9.9K | 4.1% | 5 |
| Dec 2025 | Laundry detergent brands | 9.9K | 4.1% | 5 |
| Jan 2026 | Laundry detergent brands | 9.9K | 3.5% | 6 |
| Feb 2026 | Laundry detergent brands | 8.1K | 3.6% | 6 |
| Mar 2026 | Laundry detergent brands | 9.9K | 3.9% | 6 |
| Apr 2026 | Laundry detergent brands | 8.1K | 3.8% | 6 |
| May 2026 | Laundry detergent brands | 8.1K | 4.1% | 6 |
| Jun 2026 | Laundry detergent brands | 8.1K | 4.4% | 6 |
| Jul 2026 | Laundry detergent brands | 6.6K | 3.4% | 7 |
| Aug 2026 | Laundry detergent brands | 8.1K | 3.5% | 7 |
| Sep 2026 | Laundry detergent brands | 8.1K | 4.1% | 7 |
| Oct 2025 | Dishwasher tablet brands | 1.3K | 0.92% | 7 |
| Nov 2025 | Dishwasher tablet brands | 1.9K | 1.1% | 7 |
| Dec 2025 | Dishwasher tablet brands | 2.4K | 1.7% | 7 |
| Jan 2026 | Dishwasher tablet brands | 2.9K | 1.7% | 7 |
| Feb 2026 | Dishwasher tablet brands | 1.9K | 1.4% | 7 |
| Mar 2026 | Dishwasher tablet brands | 1.9K | 1.3% | 7 |
| Apr 2026 | Dishwasher tablet brands | 1.9K | 1.5% | 7 |
| May 2026 | Dishwasher tablet brands | 1.6K | 1.2% | 7 |
| Jun 2026 | Dishwasher tablet brands | 1.6K | 1.4% | 7 |
| Jul 2026 | Dishwasher tablet brands | 1.6K | 1.3% | 7 |
| Aug 2026 | Dishwasher tablet brands | 1.3K | 1% | 7 |
| Sep 2026 | Dishwasher tablet brands | 1K | 0.91% | 7 |

## How are Dropps’ branded searches counted?

Brandwave collects information about searches that people make online using Dropps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dropps”
- “dropps dishwasher pods”

## Which laundry detergent brands compete with Dropps?

- [Tide](/demand/us/brands/tide)
- [Arm & Hammer](/demand/us/brands/arm-and-hammer)
- [Gain](/demand/us/brands/gain)
- [Persil](/demand/us/brands/persil): Head-to-head: /demand/us/compare/dropps-vs-persil
- [all](/demand/us/brands/all-laundry): Head-to-head: /demand/us/compare/all-laundry-vs-dropps
- [Purex](/demand/us/brands/purex): Head-to-head: /demand/us/compare/dropps-vs-purex
- [Blueland](/demand/us/brands/blueland): Head-to-head: /demand/us/compare/blueland-vs-dropps
- [Seventh Generation](/demand/us/brands/seventh-generation): Head-to-head: /demand/us/compare/dropps-vs-seventh-generation
- [Tru Earth](/demand/us/brands/tru-earth)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dropps: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dropps

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dropps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
