--- title: "Dollar Shave Club: search popularity in the United States" description: "Dollar Shave Club offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/dollar-shave-club" publisher: "Brandwave" --- # Dollar Shave Club: search popularity in the United States Dollar Shave Club offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dollar Shave Club - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among razor brands**: 38.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Razor brands | 1 | 38.3% | 74K | - [Razor brands](/demand/us/categories/us-razor-brands) ## Top razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dollar Shave Club was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dollar Shave Club is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harry's | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Billie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Schick | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dollar Shave Club | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about razor brands - Asked ChatGPT "What's the best razor for men?": 1. Gillette - Asked ChatGPT "Is a razor subscription worth it?": 1. Harry's, 2. Dollar Shave Club, 3. Billie, 4. Gillette - Asked ChatGPT "What's the best razor for women?": 1. Billie, 2. Schick, 3. Gillette - Searched Google, AI Overview "razors": 1. BIC, 2. Gillette, 3. Harry's - Searched Google, AI Overview "best razor": 1. Gillette, 2. Schick, 3. Harry's Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Dollar Shave Club changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dollar Shave Club in the United States held steady at 74K. - Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among razor brands in the United States increased from 35.6% to 38.3%. - Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among razor brands in the United States peaked at 43.4% in February 2026 and was lowest at 34.3% in December 2025. ## How did search popularity change for United States razor brands in September 2026? - In September 2026, Gillette gained share of searches among razor brands in the United States, from 27.5% to 31.3%. - In September 2026, Schick gained share of searches among razor brands in the United States, from 1.6% to 2.3%. - In September 2026, Dollar Shave Club lost share of searches among razor brands in the United States, from 41.2% to 38.3%. - In September 2026, Billie lost share of searches among razor brands in the United States, from 18.4% to 17.1%. - In September 2026, Harry's lost share of searches among razor brands in the United States, from 8.2% to 7.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Razor brands | 74K | 35.6% | 1 | | Nov 2025 | Razor brands | 74K | 35.6% | 1 | | Dec 2025 | Razor brands | 74K | 34.3% | 1 | | Jan 2026 | Razor brands | 74K | 35.6% | 1 | | Feb 2026 | Razor brands | 74K | 43.4% | 1 | | Mar 2026 | Razor brands | 74K | 39% | 1 | | Apr 2026 | Razor brands | 74K | 39.2% | 1 | | May 2026 | Razor brands | 74K | 39% | 1 | | Jun 2026 | Razor brands | 74K | 35.9% | 1 | | Jul 2026 | Razor brands | 74K | 36.6% | 1 | | Aug 2026 | Razor brands | 90.5K | 41.2% | 1 | | Sep 2026 | Razor brands | 74K | 38.3% | 1 | ## How are Dollar Shave Club’s branded searches counted? Brandwave collects information about searches that people make online using Dollar Shave Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dollar shave club” ## Which razor brands compete with Dollar Shave Club? - [Gillette](/demand/us/brands/gillette): Head-to-head: /demand/us/compare/dollar-shave-club-vs-gillette - [Billie](/demand/us/brands/billie): Head-to-head: /demand/us/compare/billie-vs-dollar-shave-club - [Harry's](/demand/us/brands/harrys): Head-to-head: /demand/us/compare/dollar-shave-club-vs-harrys - [BIC](/demand/us/brands/bic): Head-to-head: /demand/us/compare/bic-vs-dollar-shave-club - [Schick](/demand/us/brands/schick): Head-to-head: /demand/us/compare/dollar-shave-club-vs-schick ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dollar Shave Club: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dollar-shave-club This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dollar-shave-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.