---
title: "Dirt Devil: search popularity in the United States"
description: "Dirt Devil makes vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/dirt-devil"
publisher: "Brandwave"
---

# Dirt Devil: search popularity in the United States

Dirt Devil makes vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dirt Devil
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among vacuum brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vacuum brands | 10 | 1.9% | 14.8K |

- [Vacuum brands](/demand/us/categories/us-vacuum-brands)

## Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dirt Devil is the joint fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| BISSELL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Miele | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hoover | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dirt Devil | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Levoit | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Roborock | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kirby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tineco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eureka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Oreck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vacuum brands

- Asked ChatGPT "Which vacuum should I buy?": 1. Shark, 2. Dyson
- Asked ChatGPT "What are the best vacuum brands?": 1. Miele, 2. Dyson, 3. Shark, 4. Hoover, 5. BISSELL, 6. Roborock
- Asked ChatGPT "What is the best cordless vacuum?": 1. Dyson, 2. Shark, 3. Levoit
- Searched Google, AI Overview "vacuum": 1. BISSELL, 2. Dyson
- Searched Google, AI Overview "cordless vacuum": 1. Dyson, 2. BISSELL, 3. Dirt Devil, 4. Shark

Not named in any answer: Kirby, Tineco, Eureka, Oreck, Kenmore, Eufy and Samsung.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Dirt Devil changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Dirt Devil in the United States held steady at 14.8K.
- Across the 12 months ending September 2026, Dirt Devil rose from 11th to 10th among vacuum brands in the United States.

## How did search popularity change for United States vacuum brands in September 2026?

- In September 2026, BISSELL gained share of searches among vacuum brands in the United States, from 4.6% to 6.4%.
- In September 2026, Roborock gained share of searches among vacuum brands in the United States, from 12.5% to 14.3%.
- In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%.
- In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%.
- In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.
- In September 2026, Miele lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vacuum brands | 14.8K | 1.8% | 11 |
| Nov 2025 | Vacuum brands | 18.1K | 1.5% | 10 |
| Dec 2025 | Vacuum brands | 14.8K | 1.3% | 11 |
| Jan 2026 | Vacuum brands | 14.8K | 1.7% | 11 |
| Feb 2026 | Vacuum brands | 14.8K | 2% | 11 |
| Mar 2026 | Vacuum brands | 14.8K | 1.7% | 10 |
| Apr 2026 | Vacuum brands | 14.8K | 2% | 10 |
| May 2026 | Vacuum brands | 14.8K | 2% | 10 |
| Jun 2026 | Vacuum brands | 14.8K | 1.9% | 10 |
| Jul 2026 | Vacuum brands | 14.8K | 1.9% | 9 |
| Aug 2026 | Vacuum brands | 18.1K | 2.1% | 8 |
| Sep 2026 | Vacuum brands | 14.8K | 1.9% | 10 |

## How are Dirt Devil’s branded searches counted?

Brandwave collects information about searches that people make online using Dirt Devil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dirt devil vacuum”

## Which vacuum brands compete with Dirt Devil?

- [Shark](/demand/us/brands/shark)
- [Dyson](/demand/us/brands/dyson)
- [Roborock](/demand/us/brands/roborock)
- [Kirby](/demand/us/brands/kirby)
- [Miele](/demand/us/brands/miele)
- [BISSELL](/demand/us/brands/bissell)
- [Tineco](/demand/us/brands/tineco): Head-to-head: /demand/us/compare/dirt-devil-vs-tineco
- [Eureka](/demand/us/brands/eureka-vacuums): Head-to-head: /demand/us/compare/dirt-devil-vs-eureka-vacuums
- [Hoover](/demand/us/brands/hoover): Head-to-head: /demand/us/compare/dirt-devil-vs-hoover
- [Oreck](/demand/us/brands/oreck): Head-to-head: /demand/us/compare/dirt-devil-vs-oreck
- [Kenmore](/demand/us/brands/kenmore): Head-to-head: /demand/us/compare/dirt-devil-vs-kenmore
- [Eufy](/demand/us/brands/eufy)
- [Levoit](/demand/us/brands/levoit)
- [Samsung](/demand/us/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dirt Devil: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dirt-devil

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dirt-devil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.