--- title: "Direct Freight: search popularity in the United States" description: "Direct Freight is a load board for truckers and carriers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/direct-freight" publisher: "Brandwave" --- # Direct Freight: search popularity in the United States Direct Freight is a load board for truckers and carriers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Direct Freight - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among load boards**: 0.45% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Load boards | 7 | 0.45% | 1.6K | - [Load boards in the US](/demand/us/categories/us-load-boards) ## Top load boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Direct Freight was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Direct Freight is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DAT One | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Truckstop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | 123Loadboard | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Relay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Trucker Path | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Direct Freight | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Truck Smarter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about load boards - Asked ChatGPT "What's the best load board for owner operators?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Which load board is best for finding freight as a new trucking company?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Are there any good free load boards for truckers?": 1. Trucker Path - Searched Google, AI Overview "load board": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Searched Google, AI Overview "free load boards": 1. Trucker Path, 2. Amazon Relay, 3. Direct Freight Not named in any answer: Truck Smarter. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Direct Freight changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Direct Freight in the United States fell from 2.4K to 1.6K. - Across the 12 months ending September 2026, Direct Freight’s share of searches among load boards in the United States held steady, from 0.64% to 0.45%. ## How did search popularity change for United States load boards in September 2026? - In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%. - In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%. - Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Load boards | 2.4K | 0.64% | 7 | | Nov 2025 | Load boards | 2.4K | 0.66% | 7 | | Dec 2025 | Load boards | 2.4K | 0.65% | 6 | | Jan 2026 | Load boards | 2.9K | 0.79% | 6 | | Feb 2026 | Load boards | 1.9K | 0.61% | 7 | | Mar 2026 | Load boards | 1.9K | 0.61% | 7 | | Apr 2026 | Load boards | 2.4K | 0.76% | 6 | | May 2026 | Load boards | 1.6K | 0.52% | 7 | | Jun 2026 | Load boards | 1.6K | 0.45% | 7 | | Jul 2026 | Load boards | 1.9K | 0.53% | 7 | | Aug 2026 | Load boards | 1.6K | 0.44% | 7 | | Sep 2026 | Load boards | 1.6K | 0.45% | 7 | ## How are Direct Freight’s branded searches counted? Brandwave collects information about searches that people make online using Direct Freight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “direct freight” ## Which load boards compete with Direct Freight? - [Amazon Relay](/demand/us/brands/amazon-relay) - [DAT One](/demand/us/brands/dat-one): Head-to-head: /demand/us/compare/dat-one-vs-direct-freight - [Truckstop](/demand/us/brands/truckstop): Head-to-head: /demand/us/compare/direct-freight-vs-truckstop - [Trucker Path](/demand/us/brands/trucker-path): Head-to-head: /demand/us/compare/direct-freight-vs-trucker-path - [123Loadboard](/demand/us/brands/123loadboard): Head-to-head: /demand/us/compare/123loadboard-vs-direct-freight - [Truck Smarter](/demand/us/brands/truck-smarter): Head-to-head: /demand/us/compare/direct-freight-vs-truck-smarter ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Direct Freight: search popularity in the United States". https://gobrandwave.com/demand/us/brands/direct-freight This page is also available as HTML at https://gobrandwave.com/demand/us/brands/direct-freight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.