---
title: "Dior Beauty: search popularity in the United States"
description: "Dior Beauty makes Dior's fragrance, makeup and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/dior-beauty"
publisher: "Brandwave"
---

# Dior Beauty: search popularity in the United States

Dior Beauty makes Dior's fragrance, makeup and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dior Beauty
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 11 | 3.7% | 60.5K |

- [Fragrance brands](/demand/us/categories/us-fragrance-brands)

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dior Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dior Beauty is the third most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian
- Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace
- Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel
- Searched Google, AI Overview "perfume": 1. Yves Saint Laurent
- Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent

Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Dior Beauty changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Dior Beauty in the United States fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in the United States decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Dior Beauty fell from 8th to 11th among fragrance brands in the United States.

## How did search popularity change for United States fragrance brands in September 2026?

- In September 2026, Yves Saint Laurent overtook Victoria's Secret to rank 3rd among fragrance brands in the United States, with 8.2% of the searches.
- In September 2026, Prada overtook Marc Jacobs to rank 7th among fragrance brands in the United States, with 5.5% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in the United States, from 19.5% to 22.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in the United States, from 4.8% to 3.7%.
- In September 2026, Valentino lost share of searches among fragrance brands in the United States, from 15.9% to 15%.
- Jo Malone’s share of searches among fragrance brands in the United States has lost ground for 3 months in a row, from 7.2% to 5.5% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 74K | 4.6% | 8 |
| Nov 2025 | Fragrance brands | 110K | 4.2% | 10 |
| Dec 2025 | Fragrance brands | 165K | 4.5% | 10 |
| Jan 2026 | Fragrance brands | 74K | 4.4% | 8 |
| Feb 2026 | Fragrance brands | 74K | 4.6% | 7 |
| Mar 2026 | Fragrance brands | 60.5K | 3.8% | 12 |
| Apr 2026 | Fragrance brands | 60.5K | 4.1% | 12 |
| May 2026 | Fragrance brands | 74K | 4.6% | 8 |
| Jun 2026 | Fragrance brands | 49.5K | 4% | 10 |
| Jul 2026 | Fragrance brands | 49.5K | 3.7% | 14 |
| Aug 2026 | Fragrance brands | 60.5K | 3.9% | 12 |
| Sep 2026 | Fragrance brands | 60.5K | 3.7% | 11 |

## How are Dior Beauty’s branded searches counted?

Brandwave collects information about searches that people make online using Dior Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dior perfume”

## Which fragrance brands compete with Dior Beauty?

- [Le Labo](/demand/us/brands/le-labo)
- [Valentino](/demand/us/brands/valentino)
- [Yves Saint Laurent](/demand/us/brands/yves-saint-laurent)
- [Victoria's Secret](/demand/us/brands/victorias-secret)
- [Chanel](/demand/us/brands/chanel)
- [Jo Malone](/demand/us/brands/jo-malone)
- [Prada](/demand/us/brands/prada)
- [Marc Jacobs](/demand/us/brands/marc-jacobs): Head-to-head: /demand/us/compare/dior-beauty-vs-marc-jacobs
- [Versace](/demand/us/brands/versace): Head-to-head: /demand/us/compare/dior-beauty-vs-versace
- [Burberry](/demand/us/brands/burberry): Head-to-head: /demand/us/compare/burberry-vs-dior-beauty
- [KAYALI](/demand/us/brands/kayali): Head-to-head: /demand/us/compare/dior-beauty-vs-kayali
- [Lancôme](/demand/us/brands/lancome): Head-to-head: /demand/us/compare/dior-beauty-vs-lancome
- [Maison Francis Kurkdjian](/demand/us/brands/maison-francis-kurkdjian)
- [Tom Ford](/demand/us/brands/tom-ford)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dior Beauty: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dior-beauty

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dior-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.