---
title: "Deel: search popularity in United States"
description: "A global HR and payroll platform offering employer of record, contractor payments, and payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/deel"
publisher: "Brandwave"
---

# Deel: search popularity in United States

A global HR and payroll platform offering employer of record, contractor payments, and payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deel
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among payroll software**: 0.81%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Payroll software | 4 | 0.81% | 3.1K |

- [Payroll software](/demand/us/categories/us-payroll-software)

## How has branded search demand for Deel changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Deel in United States rose from 2.9K to 3.1K.
- Across the 12 months ending September 2026, Deel rose from 5th to 4th among payroll software in United States.

## How did search popularity change for United States payroll software in September 2026?

- In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%.
- In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%.
- Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Payroll software | 2.9K | 0.75% | 5 |
| Nov 2025 | Payroll software | 2.8K | 0.72% | 5 |
| Dec 2025 | Payroll software | 3K | 0.64% | 5 |
| Jan 2026 | Payroll software | 3K | 0.62% | 5 |
| Feb 2026 | Payroll software | 3.7K | 0.9% | 5 |
| Mar 2026 | Payroll software | 4.2K | 0.97% | 5 |
| Apr 2026 | Payroll software | 3.5K | 0.86% | 5 |
| May 2026 | Payroll software | 4.6K | 1.1% | 4 |
| Jun 2026 | Payroll software | 3.1K | 0.76% | 4 |
| Jul 2026 | Payroll software | 3.1K | 0.79% | 4 |
| Aug 2026 | Payroll software | 3.3K | 0.86% | 4 |
| Sep 2026 | Payroll software | 3.1K | 0.81% | 4 |

## How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deel app”
- “deel company”
- “deel demo”
- “deel eor”
- “deel global payroll”
- “deel hr”
- “deel hr company”
- “deel payroll”
- “let's deel”
- “letsdeel”

## Which payroll software compete with Deel?

- [RUN Powered by ADP](/demand/us/brands/adp-run): Head-to-head: /demand/us/compare/adp-run-vs-deel
- [Gusto](/demand/us/brands/gusto): Head-to-head: /demand/us/compare/deel-vs-gusto
- [Rippling](/demand/us/brands/rippling): Head-to-head: /demand/us/compare/deel-vs-rippling
- [Paychex](/demand/us/brands/paychex): Head-to-head: /demand/us/compare/deel-vs-paychex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deel: search popularity in United States". https://gobrandwave.com/demand/us/brands/deel

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/deel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.