--- title: "de Buyer: search popularity in the United States" description: "A French maker of cookware and pastry tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/de-buyer" publisher: "Brandwave" --- # de Buyer: search popularity in the United States A French maker of cookware and pastry tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: de Buyer - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cookware brands**: 0.39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookware brands | 15 | 0.39% | 3.6K | - [Cookware brands](/demand/us/categories/us-cookware-brands) ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, de Buyer did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Le Creuset | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | All-Clad | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | GreenPan | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Caraway | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lodge | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Our Place | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Staub | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calphalon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | de Buyer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware should I buy?": 1. Cuisinart - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Made In, 3. Le Creuset, 4. Lodge, 5. Cuisinart, 6. GreenPan, 7. Staub - Asked ChatGPT "What is the best nonstick pan?": 1. Le Creuset, 2. GreenPan - Searched Google, AI Overview "pots and pans": 1. Cuisinart, 2. Our Place - Searched Google, AI Overview "cookware set": 1. Cuisinart, 2. Caraway, 3. Tefal Not named in any answer: HexClad, ZWILLING, Calphalon, Scanpan and de Buyer. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for de Buyer changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for de Buyer in the United States fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, de Buyer’s share of searches among cookware brands in the United States held steady, from 0.4% to 0.39%. ## How did search popularity change for United States cookware brands in September 2026? - In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches. - In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%. - In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%. - In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%. - In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%. - Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookware brands | 4.4K | 0.4% | 15 | | Nov 2025 | Cookware brands | 8.1K | 0.35% | 15 | | Dec 2025 | Cookware brands | 8.1K | 0.35% | 15 | | Jan 2026 | Cookware brands | 5.4K | 0.41% | 15 | | Feb 2026 | Cookware brands | 3.6K | 0.36% | 15 | | Mar 2026 | Cookware brands | 3.6K | 0.42% | 15 | | Apr 2026 | Cookware brands | 3.6K | 0.44% | 15 | | May 2026 | Cookware brands | 4.4K | 0.5% | 15 | | Jun 2026 | Cookware brands | 3.6K | 0.49% | 15 | | Jul 2026 | Cookware brands | 3.6K | 0.49% | 15 | | Aug 2026 | Cookware brands | 3.6K | 0.41% | 15 | | Sep 2026 | Cookware brands | 3.6K | 0.39% | 15 | ## How are de Buyer’s branded searches counted? Brandwave collects information about searches that people make online using de Buyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “de buyer” ## Which cookware brands compete with de Buyer? - [Le Creuset](/demand/us/brands/le-creuset) - [HexClad](/demand/us/brands/hexclad) - [All-Clad](/demand/us/brands/all-clad) - [Lodge](/demand/us/brands/lodge-cast-iron) - [Made In](/demand/us/brands/made-in-cookware) - [Caraway](/demand/us/brands/caraway-cookware) - [Staub](/demand/us/brands/staub) - [ZWILLING](/demand/us/brands/zwilling) - [Calphalon](/demand/us/brands/calphalon) - [GreenPan](/demand/us/brands/greenpan): Head-to-head: /demand/us/compare/de-buyer-vs-greenpan - [Our Place](/demand/us/brands/our-place): Head-to-head: /demand/us/compare/de-buyer-vs-our-place - [Tefal](/demand/us/brands/tefal): Head-to-head: /demand/us/compare/de-buyer-vs-tefal - [Cuisinart](/demand/us/brands/cuisinart): Head-to-head: /demand/us/compare/cuisinart-vs-de-buyer - [Scanpan](/demand/us/brands/scanpan): Head-to-head: /demand/us/compare/de-buyer-vs-scanpan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "de Buyer: search popularity in the United States". https://gobrandwave.com/demand/us/brands/de-buyer This page is also available as HTML at https://gobrandwave.com/demand/us/brands/de-buyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.