---
title: "Davids: search popularity in the United States"
description: "Davids makes natural toothpaste. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/davids-toothpaste"
publisher: "Brandwave"
---

# Davids: search popularity in the United States

Davids makes natural toothpaste. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Davids
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among oral care brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oral care brands | 13 | 3.1% | 14.8K |

- [Oral care brands](/demand/us/categories/us-oral-care-brands)

## Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Davids was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Davids is the seventh most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about oral care brands

- Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest
- Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine
- Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B
- Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka
- Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka

Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Davids changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Davids in the United States rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Davids’ share of searches among oral care brands in the United States held steady, from 2.8% to 3.1%.

## How did search popularity change for United States oral care brands in September 2026?

- In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.
- In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.
- In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.
- In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.
- In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.
- In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral care brands | 12.1K | 2.8% | 13 |
| Nov 2025 | Oral care brands | 12.1K | 2.7% | 13 |
| Dec 2025 | Oral care brands | 12.1K | 2.5% | 13 |
| Jan 2026 | Oral care brands | 12.1K | 2.4% | 13 |
| Feb 2026 | Oral care brands | 12.1K | 2.7% | 13 |
| Mar 2026 | Oral care brands | 14.8K | 3.1% | 13 |
| Apr 2026 | Oral care brands | 14.8K | 3.3% | 13 |
| May 2026 | Oral care brands | 14.8K | 3.4% | 13 |
| Jun 2026 | Oral care brands | 12.1K | 2.8% | 13 |
| Jul 2026 | Oral care brands | 14.8K | 3.1% | 13 |
| Aug 2026 | Oral care brands | 14.8K | 3.2% | 13 |
| Sep 2026 | Oral care brands | 14.8K | 3.1% | 13 |

## How are Davids’ branded searches counted?

Brandwave collects information about searches that people make online using Davids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “davids toothpaste”

## Which oral care brands compete with Davids?

- [Boka](/demand/us/brands/boka)
- [Marvis](/demand/us/brands/marvis)
- [Sensodyne](/demand/us/brands/sensodyne)
- [Crest](/demand/us/brands/crest-toothpaste)
- [Colgate](/demand/us/brands/colgate)
- [Oral-B](/demand/us/brands/oral-b)
- [Philips Sonicare](/demand/us/brands/philips-sonicare)
- [Cocofloss](/demand/us/brands/cocofloss)
- [Hello](/demand/us/brands/hello-products)
- [Quip](/demand/us/brands/quip-toothbrush): Head-to-head: /demand/us/compare/davids-toothpaste-vs-quip-toothbrush
- [Arm & Hammer](/demand/us/brands/arm-and-hammer): Head-to-head: /demand/us/compare/arm-and-hammer-vs-davids-toothpaste
- [Tom’s of Maine](/demand/us/brands/toms-of-maine): Head-to-head: /demand/us/compare/davids-toothpaste-vs-toms-of-maine
- [Burst](/demand/us/brands/burst-oral-care): Head-to-head: /demand/us/compare/burst-oral-care-vs-davids-toothpaste
- [Bite](/demand/us/brands/bite-toothpaste): Head-to-head: /demand/us/compare/bite-toothpaste-vs-davids-toothpaste

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Davids: search popularity in the United States". https://gobrandwave.com/demand/us/brands/davids-toothpaste

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/davids-toothpaste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.