---
title: "David Yurman: search popularity in the United States"
description: "An American jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/david-yurman"
publisher: "Brandwave"
---

# David Yurman: search popularity in the United States

An American jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: David Yurman
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among jewelry brands**: 13.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewelry brands | 3 | 13.6% | 450K |

- [Jewelry brands](/demand/us/categories/us-jewelry-brands)

## Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, David Yurman was mentioned in two out of three: in two of the three ChatGPT answers. David Yurman is the sixth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Mejuri | 1st | 3 of 3 | 3 of 3 |
| Quince | 2nd | 2 of 3 | 2 of 3 |
| Catbird | 3rd | 3 of 3 | 3 of 3 |
| Cartier | 4th | 2 of 3 | 2 of 3 |
| Tiffany & Co. | 5th | 1 of 3 | 1 of 3 |
| David Yurman | 6th | 2 of 3 | 2 of 3 |
| Swarovski | 7th | 1 of 3 | 1 of 3 |
| Monica Vinader | 8th | 1 of 3 | 1 of 3 |
| Gorjana | 9th | 1 of 3 | 1 of 3 |
| Ana Luisa | 10th | 1 of 3 | 1 of 3 |
| Pandora | 11th | 2 of 3 | 2 of 3 |
| Kendra Scott | Not ranked | 0 of 3 | 0 of 3 |
| James Avery | Not ranked | 0 of 3 | 0 of 3 |
| Evry Jewels | Not ranked | 0 of 3 | 0 of 3 |
| Alex and Ani | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about jewelry brands

- Asked ChatGPT "Which jewelry brands are worth buying?": 1. Mejuri, 2. Catbird, 3. Quince, 4. Monica Vinader, 5. David Yurman, 6. Cartier, 7. Pandora
- Asked ChatGPT "What are the best jewelry brands?": 1. Cartier, 2. Tiffany & Co., 3. Mejuri, 4. Swarovski, 5. Gorjana, 6. Ana Luisa, 7. David Yurman, 8. Catbird, 9. Pandora
- Asked ChatGPT "What are the best gold jewelry brands that won’t tarnish?": 1. Quince, 2. Mejuri, 3. Catbird

Not named in any answer: Kendra Scott, James Avery, Evry Jewels and Alex and Ani.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for David Yurman changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for David Yurman in the United States held steady at 450K.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States increased from 11.8% to 13.6%.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States peaked at 14.8% in April 2026 and was lowest at 8.8% in November 2025.

## How did search popularity change for United States jewelry brands in September 2026?

- In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.
- In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.
- In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.
- In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.
- In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.
- Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewelry brands | 450K | 11.8% | 3 |
| Nov 2025 | Jewelry brands | 673K | 8.8% | 5 |
| Dec 2025 | Jewelry brands | 1M | 12.6% | 4 |
| Jan 2026 | Jewelry brands | 550K | 12.9% | 4 |
| Feb 2026 | Jewelry brands | 450K | 11.7% | 4 |
| Mar 2026 | Jewelry brands | 450K | 13.7% | 3 |
| Apr 2026 | Jewelry brands | 550K | 14.8% | 3 |
| May 2026 | Jewelry brands | 550K | 12.4% | 4 |
| Jun 2026 | Jewelry brands | 450K | 13.7% | 4 |
| Jul 2026 | Jewelry brands | 450K | 11.9% | 4 |
| Aug 2026 | Jewelry brands | 450K | 12.9% | 4 |
| Sep 2026 | Jewelry brands | 450K | 13.6% | 3 |

## How are David Yurman’s branded searches counted?

Brandwave collects information about searches that people make online using David Yurman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “david yurman”

## Which jewelry brands compete with David Yurman?

- [Kendra Scott](/demand/us/brands/kendra-scott): Head-to-head: /demand/us/compare/david-yurman-vs-kendra-scott
- [James Avery](/demand/us/brands/james-avery): Head-to-head: /demand/us/compare/david-yurman-vs-james-avery
- [Pandora](/demand/us/brands/pandora): Head-to-head: /demand/us/compare/david-yurman-vs-pandora
- [Evry Jewels](/demand/us/brands/evry-jewels): Head-to-head: /demand/us/compare/david-yurman-vs-evry-jewels
- [Gorjana](/demand/us/brands/gorjana): Head-to-head: /demand/us/compare/david-yurman-vs-gorjana
- [Mejuri](/demand/us/brands/mejuri)
- [Alex and Ani](/demand/us/brands/alex-and-ani)
- [Ana Luisa](/demand/us/brands/ana-luisa)
- [Monica Vinader](/demand/us/brands/monica-vinader)
- [Tiffany & Co.](/demand/us/brands/tiffany-and-co)
- [Cartier](/demand/us/brands/cartier)
- [Catbird](/demand/us/brands/catbird)
- [Quince](/demand/us/brands/quince)
- [Swarovski](/demand/us/brands/swarovski)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "David Yurman: search popularity in the United States". https://gobrandwave.com/demand/us/brands/david-yurman

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/david-yurman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.