--- title: "Dannon: search popularity in the United States" description: "Dannon is Danone's US yogurt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/dannon" publisher: "Brandwave" --- # Dannon: search popularity in the United States Dannon is Danone's US yogurt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dannon - **Owned by**: Danone - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among yogurt brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yogurt brands | 8 | 3% | 17.5K | - [Yogurt brands](/demand/us/categories/us-yogurt-brands) ## Top yogurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dannon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yogurt brands - Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani - Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage - Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani - Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani - Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Dannon changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dannon in the United States rose from 14.3K to 17.5K. - Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States peaked at 3.8% in August 2026 and was lowest at 2.4% in December 2025. - Across the 12 months ending September 2026, Dannon rose from 9th to 8th among yogurt brands in the United States. ## How did search popularity change for United States yogurt brands in September 2026? - In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%. - In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%. - In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%. - In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%. - In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%. - In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yogurt brands | 14.3K | 2.5% | 9 | | Nov 2025 | Yogurt brands | 12.5K | 2.6% | 8 | | Dec 2025 | Yogurt brands | 11.7K | 2.4% | 10 | | Jan 2026 | Yogurt brands | 16.5K | 2.4% | 10 | | Feb 2026 | Yogurt brands | 16.5K | 2.5% | 10 | | Mar 2026 | Yogurt brands | 17.5K | 2.6% | 9 | | Apr 2026 | Yogurt brands | 15.3K | 2.5% | 9 | | May 2026 | Yogurt brands | 14.3K | 2.5% | 9 | | Jun 2026 | Yogurt brands | 14.3K | 2.6% | 9 | | Jul 2026 | Yogurt brands | 19.2K | 3.3% | 9 | | Aug 2026 | Yogurt brands | 23.5K | 3.8% | 8 | | Sep 2026 | Yogurt brands | 17.5K | 3% | 8 | ## How are Dannon’s branded searches counted? Brandwave collects information about searches that people make online using Dannon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dannon” - “dannon yogurt” ## Which yogurt brands compete with Dannon? - [Chobani](/demand/us/brands/chobani) - [Oikos](/demand/us/brands/oikos) - [Fage](/demand/us/brands/fage) - [Yoplait](/demand/us/brands/yoplait) - [Activia](/demand/us/brands/activia): Head-to-head: /demand/us/compare/activia-vs-dannon - [Noosa](/demand/us/brands/noosa-yoghurt): Head-to-head: /demand/us/compare/dannon-vs-noosa-yoghurt - [Ratio](/demand/us/brands/ratio-yogurt): Head-to-head: /demand/us/compare/dannon-vs-ratio-yogurt - [Siggi's](/demand/us/brands/siggis): Head-to-head: /demand/us/compare/dannon-vs-siggis - [Icelandic Provisions](/demand/us/brands/icelandic-provisions): Head-to-head: /demand/us/compare/dannon-vs-icelandic-provisions - [Stonyfield](/demand/us/brands/stonyfield) ## Who owns Dannon? Dannon is owned by Danone. Brandwave also tracks Activia, Happy Baby, International Delight, Oikos and Silk, owned by the same company, in the United States. - [Danone](/demand/us/companies/danone): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Dannon? Dannon is owned by Danone. Brandwave also tracks Activia, Happy Baby, International Delight, Oikos and Silk, owned by the same company, in the United States. ## Cite this page Brandwave. "Dannon: search popularity in the United States". https://gobrandwave.com/demand/us/brands/dannon This page is also available as HTML at https://gobrandwave.com/demand/us/brands/dannon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.