--- title: "Culver's: search popularity in the United States" description: "Culver's is a restaurant chain known for ButterBurgers and frozen custard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/culvers" publisher: "Brandwave" --- # Culver's: search popularity in the United States Culver's is a restaurant chain known for ButterBurgers and frozen custard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Culver's - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among burger chains**: 7.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Burger chains | 4 | 7.5% | 5M | | Ice cream chains | 5 | 2.4% | 170K | - [Burger chains in the US](/demand/us/categories/us-burger-chains) - [Ice cream chains in the US](/demand/us/categories/us-ice-cream-chains) ## How has branded search demand for Culver's changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Culver's in the United States held steady at 5.2M. - Across the 12 months ending September 2026, Culver's’ share of searches among burger chains in the United States increased from 7% to 7.5%. - Across the 12 months ending September 2026, Culver's’ share of searches among burger chains in the United States peaked at 9.2% in May 2026 and was lowest at 6.3% in November 2025. - Across the 12 months ending September 2026, Culver's’ share of searches among ice cream chains in the United States held steady, from 2.5% to 2.4%. ## How did search popularity change for United States burger chains in September 2026? - In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches. - In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%. - In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%. - In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%. - In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%. - In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%. ## How did search popularity change for United States ice cream chains in September 2026? - In September 2026, Dairy Queen gained share of searches among ice cream chains in the United States, from 45.6% to 46.9%. - In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%. - In September 2026, Cold Stone Creamery lost share of searches among ice cream chains in the United States, from 25.9% to 23.4%. - In September 2026, Culver's rose from 6th to 5th among ice cream chains in the United States. - In September 2026, Handel's fell from 5th to 6th among ice cream chains in the United States. - Estimated monthly branded searches for Salt & Straw in the United States fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Burger chains | 5M | 7% | 4 | | Nov 2025 | Burger chains | 4.1M | 6.3% | 4 | | Dec 2025 | Burger chains | 5M | 6.7% | 4 | | Jan 2026 | Burger chains | 4.1M | 6.7% | 4 | | Feb 2026 | Burger chains | 4.1M | 6.8% | 4 | | Mar 2026 | Burger chains | 5M | 7.3% | 4 | | Apr 2026 | Burger chains | 5M | 7.7% | 4 | | May 2026 | Burger chains | 6.1M | 9.2% | 4 | | Jun 2026 | Burger chains | 5M | 7.7% | 4 | | Jul 2026 | Burger chains | 6.1M | 8.4% | 4 | | Aug 2026 | Burger chains | 6.1M | 8.4% | 4 | | Sep 2026 | Burger chains | 5M | 7.5% | 4 | | Oct 2025 | Ice cream chains | 170K | 2.5% | 5 | | Nov 2025 | Ice cream chains | 139K | 2.2% | 6 | | Dec 2025 | Ice cream chains | 114K | 1.9% | 6 | | Jan 2026 | Ice cream chains | 169K | 2.5% | 5 | | Feb 2026 | Ice cream chains | 169K | 2.5% | 5 | | Mar 2026 | Ice cream chains | 172K | 1.8% | 6 | | Apr 2026 | Ice cream chains | 172K | 2% | 6 | | May 2026 | Ice cream chains | 208K | 2.1% | 6 | | Jun 2026 | Ice cream chains | 172K | 1.9% | 6 | | Jul 2026 | Ice cream chains | 172K | 1.9% | 6 | | Aug 2026 | Ice cream chains | 172K | 1.9% | 6 | | Sep 2026 | Ice cream chains | 170K | 2.4% | 5 | ## How are Culver's’ branded searches counted? Brandwave collects information about searches that people make online using Culver's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “culver's” - “culvers” - “culvers custard” - “culvers flavor of the day” ## Which burger chains compete with Culver's? - [McDonald's](/demand/us/brands/mcdonalds): Head-to-head: /demand/us/compare/culvers-vs-mcdonalds - [Burger King](/demand/us/brands/burger-king): Head-to-head: /demand/us/compare/burger-king-vs-culvers - [Wendy's](/demand/us/brands/wendys): Head-to-head: /demand/us/compare/culvers-vs-wendys - [Five Guys](/demand/us/brands/five-guys): Head-to-head: /demand/us/compare/culvers-vs-five-guys - [Whataburger](/demand/us/brands/whataburger): Head-to-head: /demand/us/compare/culvers-vs-whataburger - [Shake Shack](/demand/us/brands/shake-shack) - [In-N-Out Burger](/demand/us/brands/in-n-out) - [Smashburger](/demand/us/brands/smashburger) - [The Habit Burger Grill](/demand/us/brands/habit-burger) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Culver's: search popularity in the United States". https://gobrandwave.com/demand/us/brands/culvers This page is also available as HTML at https://gobrandwave.com/demand/us/brands/culvers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.