--- title: "Crown & Caliber: search popularity in the United States" description: "Crown & Caliber buys and sells pre-owned luxury watches online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/crown-and-caliber" publisher: "Brandwave" --- # Crown & Caliber: search popularity in the United States Crown & Caliber buys and sells pre-owned luxury watches online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Crown & Caliber - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among watch retailers**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Watch retailers | 8 | 0.18% | 1.9K | - [Watch retailers in the US](/demand/us/categories/us-watch-retailers) ## Top watch retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crown & Caliber did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bob's Watches | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Watchfinder & Co. | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Chrono24 | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Watches of Switzerland | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Jomashop | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | The 1916 Company | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bucherer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crown & Caliber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Authentic Watches | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch retailers - Asked ChatGPT "Where's the best place to buy a luxury watch online in the US?": 1. Chrono24, 2. Bob's Watches, 3. Jomashop, 4. Watchfinder & Co. - Asked ChatGPT "Which sites are trustworthy for buying a pre-owned Rolex?": 1. Bob's Watches, 2. Watchfinder & Co., 3. Chrono24 - Asked ChatGPT "Is it safe to buy a discounted designer watch online?": named none of the brands we track - Searched Google, AI Overview "luxury watches": 1. Watches of Switzerland, 2. Watchfinder & Co., 3. Bob's Watches - Searched Google, AI Overview "used rolex": 1. Bob's Watches Not named in any answer: The 1916 Company, Bucherer, Crown & Caliber and Authentic Watches. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Crown & Caliber changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Crown & Caliber in the United States fell from 3.6K to 1.9K. - Across the 12 months ending September 2026, Crown & Caliber’s share of searches among watch retailers in the United States held steady, from 0.43% to 0.18%. ## How did search popularity change for United States watch retailers in September 2026? - In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%. - In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%. - In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States. - Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026. - Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026. - Estimated monthly branded searches for Bucherer in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Watch retailers | 3.6K | 0.43% | 8 | | Nov 2025 | Watch retailers | 2.9K | 0.3% | 9 | | Dec 2025 | Watch retailers | 3.6K | 0.3% | 9 | | Jan 2026 | Watch retailers | 3.6K | 0.35% | 8 | | Feb 2026 | Watch retailers | 4.4K | 0.5% | 8 | | Mar 2026 | Watch retailers | 2.9K | 0.29% | 8 | | Apr 2026 | Watch retailers | 2.9K | 0.27% | 9 | | May 2026 | Watch retailers | 2.9K | 0.27% | 8 | | Jun 2026 | Watch retailers | 2.9K | 0.27% | 9 | | Jul 2026 | Watch retailers | 2.4K | 0.24% | 8 | | Aug 2026 | Watch retailers | 2.4K | 0.22% | 8 | | Sep 2026 | Watch retailers | 1.9K | 0.18% | 8 | ## How are Crown & Caliber’s branded searches counted? Brandwave collects information about searches that people make online using Crown & Caliber’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crown and caliber” ## Which watch retailers compete with Crown & Caliber? - [Jomashop](/demand/us/brands/jomashop) - [Chrono24](/demand/us/brands/chrono24) - [The 1916 Company](/demand/us/brands/the-1916-company) - [Watches of Switzerland](/demand/us/brands/watches-of-switzerland): Head-to-head: /demand/us/compare/crown-and-caliber-vs-watches-of-switzerland - [Watchfinder & Co.](/demand/us/brands/watchfinder): Head-to-head: /demand/us/compare/crown-and-caliber-vs-watchfinder - [Bucherer](/demand/us/brands/bucherer): Head-to-head: /demand/us/compare/bucherer-vs-crown-and-caliber - [Bob's Watches](/demand/us/brands/bobs-watches): Head-to-head: /demand/us/compare/bobs-watches-vs-crown-and-caliber - [Authentic Watches](/demand/us/brands/authentic-watches): Head-to-head: /demand/us/compare/authentic-watches-vs-crown-and-caliber ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Crown & Caliber: search popularity in the United States". https://gobrandwave.com/demand/us/brands/crown-and-caliber This page is also available as HTML at https://gobrandwave.com/demand/us/brands/crown-and-caliber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.