---
title: "Crate & Barrel: search popularity in the United States"
description: "Crate & Barrel sells furniture, kitchenware and homeware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/crate-and-barrel"
publisher: "Brandwave"
---

# Crate & Barrel: search popularity in the United States

Crate & Barrel sells furniture, kitchenware and homeware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crate & Barrel
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among furniture retailers**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture retailers | 6 | 5.4% | 1.2M |
| Home decor retailers | 5 | 6.8% | 1.2M |

- [Furniture retailers in the US](/demand/us/categories/us-furniture-retailers)
- [Home decor retailers in the US](/demand/us/categories/us-home-decor-retailers)

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Crate & Barrel was mentioned in two out of three: in two of the three ChatGPT answers. Crate & Barrel is the joint fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| IKEA | 1st | 3 of 3 | 3 of 3 |
| Ashley | 2nd | 3 of 3 | 3 of 3 |
| Wayfair | 3rd | 3 of 3 | 3 of 3 |
| Pottery Barn | 4th | 2 of 3 | 2 of 3 |
| Crate & Barrel | 4th | 2 of 3 | 2 of 3 |
| Living Spaces | 6th | 2 of 3 | 2 of 3 |
| Article | 7th | 2 of 3 | 2 of 3 |
| Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 |
| Rooms To Go | Not ranked | 0 of 3 | 0 of 3 |
| Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article
- Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair
- Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley

Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How has branded search demand for Crate & Barrel changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Crate & Barrel in the United States held steady at 1.2M.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States decreased from 6.1% to 5.4%.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States peaked at 8.6% in November 2025 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Crate & Barrel fell from 5th to 6th among furniture retailers in the United States.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States decreased from 7.5% to 6.8%.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States peaked at 10.1% in November 2025 and was lowest at 5.8% in August 2026.

## How did search popularity change for United States furniture retailers in September 2026?

- In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.
- In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.
- In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%.
- In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.
- Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
- Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## How did search popularity change for United States home decor retailers in September 2026?

- In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
- In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
- In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
- In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
- In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
- In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture retailers | 1.2M | 6.1% | 5 |
| Nov 2025 | Furniture retailers | 2.2M | 8.6% | 5 |
| Dec 2025 | Furniture retailers | 1.8M | 8% | 5 |
| Jan 2026 | Furniture retailers | 1.5M | 6.7% | 5 |
| Feb 2026 | Furniture retailers | 1.2M | 6.2% | 6 |
| Mar 2026 | Furniture retailers | 1.2M | 5.7% | 6 |
| Apr 2026 | Furniture retailers | 1M | 5% | 6 |
| May 2026 | Furniture retailers | 1.2M | 5.3% | 6 |
| Jun 2026 | Furniture retailers | 1M | 5% | 6 |
| Jul 2026 | Furniture retailers | 1.2M | 5.8% | 6 |
| Aug 2026 | Furniture retailers | 1.2M | 4.9% | 6 |
| Sep 2026 | Furniture retailers | 1.2M | 5.4% | 6 |
| Oct 2025 | Home decor retailers | 1.2M | 7.5% | 5 |
| Nov 2025 | Home decor retailers | 2.2M | 10.1% | 5 |
| Dec 2025 | Home decor retailers | 1.8M | 8.5% | 5 |
| Jan 2026 | Home decor retailers | 1.5M | 8.2% | 5 |
| Feb 2026 | Home decor retailers | 1.2M | 8.4% | 5 |
| Mar 2026 | Home decor retailers | 1.2M | 7% | 5 |
| Apr 2026 | Home decor retailers | 1M | 7% | 5 |
| May 2026 | Home decor retailers | 1.2M | 7.2% | 5 |
| Jun 2026 | Home decor retailers | 1M | 6.2% | 5 |
| Jul 2026 | Home decor retailers | 1.2M | 7.2% | 5 |
| Aug 2026 | Home decor retailers | 1.2M | 5.8% | 5 |
| Sep 2026 | Home decor retailers | 1.2M | 6.8% | 5 |

## How are Crate & Barrel’s branded searches counted?

Brandwave collects information about searches that people make online using Crate & Barrel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crate and barrel”

## Which furniture retailers compete with Crate & Barrel?

- [IKEA](/demand/us/brands/ikea)
- [Wayfair](/demand/us/brands/wayfair)
- [Ashley](/demand/us/brands/ashley-furniture): Head-to-head: /demand/us/compare/ashley-furniture-vs-crate-and-barrel
- [Pottery Barn](/demand/us/brands/pottery-barn): Head-to-head: /demand/us/compare/crate-and-barrel-vs-pottery-barn
- [Bob's Discount Furniture](/demand/us/brands/bobs-discount-furniture): Head-to-head: /demand/us/compare/bobs-discount-furniture-vs-crate-and-barrel
- [Rooms To Go](/demand/us/brands/rooms-to-go): Head-to-head: /demand/us/compare/crate-and-barrel-vs-rooms-to-go
- [Living Spaces](/demand/us/brands/living-spaces): Head-to-head: /demand/us/compare/crate-and-barrel-vs-living-spaces
- [Raymour & Flanigan](/demand/us/brands/raymour-and-flanigan)
- [Article](/demand/us/brands/article-furniture)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crate & Barrel: search popularity in the United States". https://gobrandwave.com/demand/us/brands/crate-and-barrel

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/crate-and-barrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.