---
title: "Common App: search popularity in United States"
description: "Common App is a university application platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/common-app"
publisher: "Brandwave"
---

# Common App: search popularity in United States

Common App is a university application platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Common App
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among college application platforms**: 89.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| College application platforms | 1 | 89.1% | 2.2M |

- [College application platforms](/demand/us/categories/us-college-application-platforms)

## How has branded search demand for Common App changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Common App in United States fell from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Common App’s estimated Share of Search among college application platforms in United States increased from 86.1% to 89.1%.
- Across the 12 months ending September 2026, Common App’s estimated Share of Search among college application platforms in United States peaked at 90.2% in November 2025 and was lowest at 75.8% in April 2026.

## How did search popularity change for United States college application platforms in September 2026?

- In September 2026, QuestBridge gained estimated Share of Search among college application platforms in United States, from 3.6% to 4.4%.
- In September 2026, Common App gained estimated Share of Search among college application platforms in United States, from 88.5% to 89.1%.
- In September 2026, ApplyTexas lost estimated Share of Search among college application platforms in United States, from 8% to 6.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | College application platforms | 3.4M | 86.1% | 1 |
| Nov 2025 | College application platforms | 1.5M | 90.2% | 1 |
| Dec 2025 | College application platforms | 1.2M | 87.1% | 1 |
| Jan 2026 | College application platforms | 1M | 87.9% | 1 |
| Feb 2026 | College application platforms | 550K | 80.8% | 1 |
| Mar 2026 | College application platforms | 550K | 78.5% | 1 |
| Apr 2026 | College application platforms | 368K | 75.8% | 1 |
| May 2026 | College application platforms | 368K | 79.3% | 1 |
| Jun 2026 | College application platforms | 368K | 81.7% | 1 |
| Jul 2026 | College application platforms | 450K | 84.5% | 1 |
| Aug 2026 | College application platforms | 1.5M | 88.5% | 1 |
| Sep 2026 | College application platforms | 2.2M | 89.1% | 1 |

## How is Common App measured?

Brandwave collects information about searches that people make online using Common App’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “common app”

## Which college application platforms compete with Common App?

- [ApplyTexas](/demand/us/brands/applytexas): Head-to-head: /demand/us/compare/applytexas-vs-common-app
- [QuestBridge](/demand/us/brands/questbridge): Head-to-head: /demand/us/compare/common-app-vs-questbridge

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Common App: search popularity in United States". https://gobrandwave.com/demand/us/brands/common-app

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/common-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.