--- title: "Club Pilates: search popularity in the United States" description: "Club Pilates is a franchise of reformer Pilates studios. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/club-pilates" publisher: "Brandwave" --- # Club Pilates: search popularity in the United States Club Pilates is a franchise of reformer Pilates studios. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Club Pilates - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among boutique fitness studios**: 38.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boutique fitness studios | 1 | 38.1% | 673K | | Pilates studios | 1 | 53.6% | 673K | - [Boutique fitness studios in the US](/demand/us/categories/us-boutique-fitness-studios) - [Pilates studios in the US](/demand/us/categories/us-pilates-studios) ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Club Pilates is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | [solidcore] | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Barry's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Club Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Orangetheory Fitness | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SoulCycle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | CorePower Yoga | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Rumble Boxing | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | F45 Training | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Barre | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Title Boxing Club | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | 9Round | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "Which boutique fitness studio should I join in the US?": 1. Barry's, 2. [solidcore], 3. Orangetheory Fitness, 4. Club Pilates, 5. F45 Training, 6. CorePower Yoga - Asked ChatGPT "What are the best boutique fitness studios in the US?": 1. Barry's, 2. SoulCycle, 3. [solidcore], 4. Orangetheory Fitness, 5. Rumble Boxing, 6. CorePower Yoga, 7. Pure Barre, 8. F45 Training - Asked ChatGPT "Which boutique fitness chain in the US is best for Pilates?": 1. Club Pilates, 2. [solidcore] - Searched Google, AI Overview "boutique fitness": 1. Barry's Not named in any answer: Title Boxing Club and 9Round. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Club Pilates changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Club Pilates in the United States held steady at 673K. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States increased from 33.9% to 38.1%. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in the United States peaked at 38.1% in September 2026 and was lowest at 30% in December 2025. - Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States peaked at 54% in November 2025 and was lowest at 46.8% in December 2025. ## How did search popularity change for United States boutique fitness studios in September 2026? - In September 2026, [solidcore] overtook Orangetheory Fitness to rank 3rd among boutique fitness studios in the United States, with 11.4% of the searches. - In September 2026, Club Pilates gained share of searches among boutique fitness studios in the United States, from 36.3% to 38.1%. - In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%. - In September 2026, Orangetheory Fitness lost share of searches among boutique fitness studios in the United States, from 13.3% to 11.4%. - In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%. - In September 2026, Title Boxing Club lost share of searches among boutique fitness studios in the United States, from 3.6% to 3.1%. ## How did search popularity change for United States pilates studios in September 2026? - Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026. - Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026. - BODYBAR Pilates’ share of searches among pilates studios in the United States has lost ground for 3 months in a row, from 3.7% to 1.4% in September 2026. - Estimated monthly branded searches for JETSET Pilates in the United States rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026. - Estimated monthly branded searches for btone FITNESS in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for The Bar Method in the United States fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boutique fitness studios | 673K | 33.9% | 1 | | Nov 2025 | Boutique fitness studios | 673K | 34.3% | 1 | | Dec 2025 | Boutique fitness studios | 673K | 30% | 1 | | Jan 2026 | Boutique fitness studios | 823K | 31.5% | 1 | | Feb 2026 | Boutique fitness studios | 673K | 32.8% | 1 | | Mar 2026 | Boutique fitness studios | 823K | 36.1% | 1 | | Apr 2026 | Boutique fitness studios | 673K | 34.5% | 1 | | May 2026 | Boutique fitness studios | 673K | 34.2% | 1 | | Jun 2026 | Boutique fitness studios | 673K | 35.1% | 1 | | Jul 2026 | Boutique fitness studios | 673K | 35.4% | 1 | | Aug 2026 | Boutique fitness studios | 673K | 36.3% | 1 | | Sep 2026 | Boutique fitness studios | 673K | 38.1% | 1 | | Oct 2025 | Pilates studios | 673K | 53.2% | 1 | | Nov 2025 | Pilates studios | 673K | 54% | 1 | | Dec 2025 | Pilates studios | 673K | 46.8% | 1 | | Jan 2026 | Pilates studios | 823K | 48.8% | 1 | | Feb 2026 | Pilates studios | 673K | 50.8% | 1 | | Mar 2026 | Pilates studios | 823K | 53.2% | 1 | | Apr 2026 | Pilates studios | 673K | 50.7% | 1 | | May 2026 | Pilates studios | 673K | 48.4% | 1 | | Jun 2026 | Pilates studios | 673K | 50.5% | 1 | | Jul 2026 | Pilates studios | 673K | 50.9% | 1 | | Aug 2026 | Pilates studios | 673K | 53.4% | 1 | | Sep 2026 | Pilates studios | 673K | 53.6% | 1 | ## How are Club Pilates’ branded searches counted? Brandwave collects information about searches that people make online using Club Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “club pilates” ## Which boutique fitness studios compete with Club Pilates? - [Pure Barre](/demand/us/brands/pure-barre): Head-to-head: /demand/us/compare/club-pilates-vs-pure-barre - [[solidcore]](/demand/us/brands/solidcore): Head-to-head: /demand/us/compare/club-pilates-vs-solidcore - [Orangetheory Fitness](/demand/us/brands/orangetheory-fitness): Head-to-head: /demand/us/compare/club-pilates-vs-orangetheory-fitness - [CorePower Yoga](/demand/us/brands/corepower-yoga): Head-to-head: /demand/us/compare/club-pilates-vs-corepower-yoga - [F45 Training](/demand/us/brands/f45-training): Head-to-head: /demand/us/compare/club-pilates-vs-f45-training - [Title Boxing Club](/demand/us/brands/title-boxing-club) - [Rumble Boxing](/demand/us/brands/rumble-boxing) - [SoulCycle](/demand/us/brands/soulcycle) - [Barry's](/demand/us/brands/barrys) - [9Round](/demand/us/brands/9round) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Club Pilates: search popularity in the United States". https://gobrandwave.com/demand/us/brands/club-pilates This page is also available as HTML at https://gobrandwave.com/demand/us/brands/club-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.