--- title: "How popular is Cleo? Searches and AI answers in the United States" description: "Cleo is a budgeting app that offers small cash advances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/cleo-app" publisher: "Brandwave" --- # How popular is Cleo? Searches and AI answers in the United States Cleo is a budgeting app that offers small cash advances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cleo - **Market**: United States - **Measured month**: Oct 2026 - **Share of Search among cash advance apps**: 3.1% ## Where does Cleo compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cash advance apps | 9 | 3.1% | 12.1K | - [Cash advance apps](/demand/us/categories/us-cash-advance-apps) ## Top cash advance apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cleo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EarnIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chime | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dave | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MoneyLion | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Brigit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FloatMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cash advance apps - Asked ChatGPT "What's the best cash advance app?": 1. Chime, 2. EarnIn, 3. Dave, 4. MoneyLion - Asked ChatGPT "Which apps let you borrow money before payday?": 1. EarnIn, 2. Dave, 3. Brigit, 4. MoneyLion, 5. Chime - Asked ChatGPT "What's the best app for a small cash advance with no credit check?": 1. EarnIn, 2. Dave, 3. Chime - Searched Google, AI Overview "cash advance apps": 1. Chime, 2. EarnIn, 3. Dave, 4. Brigit, 5. MoneyLion - Searched Google, AI Overview "best cash advance apps": 1. EarnIn, 2. MoneyLion, 3. Chime, 4. Brigit Not named in any answer: Klover, FloatMe, Albert and Cleo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Cleo changed in the United States over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Cleo in the United States held steady at 12.1K. - Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States peaked at 4.7% in June 2026 and was lowest at 3.1% in October 2026. - Across the 12 months ending October 2026, Cleo fell from 8th to 9th among cash advance apps in the United States. ## How did search popularity change for United States cash advance apps in October 2026? - In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches. - In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%. - Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026. - Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026. - Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026. - Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Cash advance apps | 12.1K | 3.5% | 8 | | Dec 2025 | Cash advance apps | 12.1K | 3.3% | 8 | | Jan 2026 | Cash advance apps | 14.8K | 3.9% | 8 | | Feb 2026 | Cash advance apps | 12.1K | 4.1% | 8 | | Mar 2026 | Cash advance apps | 12.1K | 3.6% | 8 | | Apr 2026 | Cash advance apps | 12.1K | 3.7% | 8 | | May 2026 | Cash advance apps | 14.8K | 3.8% | 8 | | Jun 2026 | Cash advance apps | 18.1K | 4.7% | 6 | | Jul 2026 | Cash advance apps | 18.1K | 4.3% | 7 | | Aug 2026 | Cash advance apps | 18.1K | 4.2% | 7 | | Sep 2026 | Cash advance apps | 14.8K | 3.8% | 7 | | Oct 2026 | Cash advance apps | 12.1K | 3.1% | 9 | ## How are Cleo’s branded searches counted? Brandwave collects information about searches that people make online using Cleo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cleo app” ## Which cash advance apps compete with Cleo? - [MoneyLion](/demand/us/brands/moneylion) - [EarnIn](/demand/us/brands/earnin) - [Brigit](/demand/us/brands/brigit) - [Klover](/demand/us/brands/klover): Head-to-head: /demand/us/compare/cleo-app-vs-klover - [Dave](/demand/us/brands/dave-banking): Head-to-head: /demand/us/compare/cleo-app-vs-dave-banking - [FloatMe](/demand/us/brands/floatme): Head-to-head: /demand/us/compare/cleo-app-vs-floatme - [Albert](/demand/us/brands/albert-app): Head-to-head: /demand/us/compare/albert-app-vs-cleo-app - [Chime](/demand/us/brands/chime): Head-to-head: /demand/us/compare/chime-vs-cleo-app ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Cleo? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/cleo-app This page is also available as HTML at https://gobrandwave.com/demand/us/brands/cleo-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.