--- title: "Chubb: search popularity in the United States" description: "A global insurer known for high-value home insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/chubb" publisher: "Brandwave" --- # Chubb: search popularity in the United States A global insurer known for high-value home insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chubb - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among home insurance brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home insurance brands | 8 | 1% | 34.1K | - [Home insurance brands](/demand/us/categories/us-home-insurance-brands) ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chubb is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amica | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | State Farm | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USAA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Travelers | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Allstate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Chubb | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lemonade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance brand should I switch to in the US?": 1. Amica, 2. Travelers, 3. State Farm, 4. USAA, 5. Allstate - Asked ChatGPT "What are the best home insurance brands in the US?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb, 6. Allstate - Asked ChatGPT "What's the best home insurance brand in the US for a house?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb - Searched Google, AI Overview "home insurance quotes": named none of the brands we track - Searched Google, AI Overview "cheaper home insurance": 1. Allstate, 2. State Farm, 3. USAA Not named in any answer: Liberty Mutual and Lemonade. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Chubb changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chubb in the United States fell from 51.9K to 34.1K. - Across the 12 months ending September 2026, Chubb’s share of searches among home insurance brands in the United States decreased from 1.6% to 1%. - Across the 12 months ending September 2026, Chubb fell from 7th to 8th among home insurance brands in the United States. ## How did search popularity change for United States home insurance brands in September 2026? - In September 2026, Liberty Mutual gained share of searches among home insurance brands in the United States, from 18.3% to 20.3%. - In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%. - In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%. - In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%. - Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home insurance brands | 51.9K | 1.6% | 7 | | Nov 2025 | Home insurance brands | 34.7K | 1.2% | 8 | | Dec 2025 | Home insurance brands | 34.7K | 1.2% | 8 | | Jan 2026 | Home insurance brands | 42.1K | 1.3% | 8 | | Feb 2026 | Home insurance brands | 34.7K | 1% | 8 | | Mar 2026 | Home insurance brands | 42.4K | 1.2% | 8 | | Apr 2026 | Home insurance brands | 42.4K | 1.3% | 8 | | May 2026 | Home insurance brands | 34.7K | 1.1% | 8 | | Jun 2026 | Home insurance brands | 34.4K | 1.1% | 8 | | Jul 2026 | Home insurance brands | 37.5K | 1.2% | 8 | | Aug 2026 | Home insurance brands | 34.4K | 0.94% | 8 | | Sep 2026 | Home insurance brands | 34.1K | 1% | 8 | ## How are Chubb’s branded searches counted? Brandwave collects information about searches that people make online using Chubb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chubb home insurance” - “chubb insurance” ## Which home insurance brands compete with Chubb? - [State Farm](/demand/us/brands/state-farm) - [Liberty Mutual](/demand/us/brands/liberty-mutual) - [Travelers](/demand/us/brands/travelers): Head-to-head: /demand/us/compare/chubb-vs-travelers - [Allstate](/demand/us/brands/allstate): Head-to-head: /demand/us/compare/allstate-vs-chubb - [USAA](/demand/us/brands/usaa): Head-to-head: /demand/us/compare/chubb-vs-usaa - [Lemonade](/demand/us/brands/lemonade): Head-to-head: /demand/us/compare/chubb-vs-lemonade - [Amica](/demand/us/brands/amica): Head-to-head: /demand/us/compare/amica-vs-chubb ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chubb: search popularity in the United States". https://gobrandwave.com/demand/us/brands/chubb This page is also available as HTML at https://gobrandwave.com/demand/us/brands/chubb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.