---
title: "Chobani: search popularity in the United States"
description: "Chobani makes yoghurt. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/chobani"
publisher: "Brandwave"
---

# Chobani: search popularity in the United States

Chobani makes yoghurt. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Chobani
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among yogurt brands**: 37.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Yogurt brands | 1 | 37.4% | 220K |
| Coffee creamer brands | 1 | 58.7% | 110K |

- [Yogurt brands](/demand/us/categories/us-yogurt-brands)
- [Coffee creamer brands](/demand/us/categories/us-coffee-creamer-brands)

## Top yogurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani appeared in all five answers. Chobani is the second most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about yogurt brands

- Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani
- Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage
- Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani
- Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani
- Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's

Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## How has branded search demand for Chobani changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Chobani in the United States held steady, from 319K to 330K.
- Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States decreased from 42.4% to 37.4%.
- Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States peaked at 42.4% in October 2025 and was lowest at 31.9% in July 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States increased from 44.6% to 58.7%.
- Across the 12 months ending September 2026, Chobani’s share of searches among coffee creamer brands in the United States peaked at 60.1% in June 2026 and was lowest at 41.1% in February 2026.

## How did search popularity change for United States yogurt brands in September 2026?

- In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.
- In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.
- In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.
- In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.
- In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.
- In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.

## How did search popularity change for United States coffee creamer brands in September 2026?

- In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches.
- In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%.
- In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%.
- In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%.
- Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026.
- In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yogurt brands | 245K | 42.4% | 1 |
| Nov 2025 | Yogurt brands | 201K | 41.1% | 1 |
| Dec 2025 | Yogurt brands | 201K | 41.1% | 1 |
| Jan 2026 | Yogurt brands | 226K | 33.2% | 1 |
| Feb 2026 | Yogurt brands | 226K | 34.6% | 1 |
| Mar 2026 | Yogurt brands | 256K | 37.3% | 1 |
| Apr 2026 | Yogurt brands | 226K | 37% | 1 |
| May 2026 | Yogurt brands | 201K | 35% | 1 |
| Jun 2026 | Yogurt brands | 184K | 32.9% | 1 |
| Jul 2026 | Yogurt brands | 184K | 31.9% | 1 |
| Aug 2026 | Yogurt brands | 201K | 32.3% | 1 |
| Sep 2026 | Yogurt brands | 220K | 37.4% | 1 |
| Oct 2025 | Coffee creamer brands | 74K | 44.6% | 1 |
| Nov 2025 | Coffee creamer brands | 90.5K | 51.2% | 1 |
| Dec 2025 | Coffee creamer brands | 74K | 46% | 1 |
| Jan 2026 | Coffee creamer brands | 110K | 52.3% | 1 |
| Feb 2026 | Coffee creamer brands | 74K | 41.1% | 1 |
| Mar 2026 | Coffee creamer brands | 74K | 48.7% | 1 |
| Apr 2026 | Coffee creamer brands | 60.5K | 47.8% | 1 |
| May 2026 | Coffee creamer brands | 74K | 54.5% | 1 |
| Jun 2026 | Coffee creamer brands | 90.5K | 60.1% | 1 |
| Jul 2026 | Coffee creamer brands | 90.5K | 54.6% | 1 |
| Aug 2026 | Coffee creamer brands | 90.5K | 47.9% | 1 |
| Sep 2026 | Coffee creamer brands | 110K | 58.7% | 1 |

## How are Chobani’s branded searches counted?

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chobani”
- “chobani creamer”
- “chobani yogurt”

## Which yogurt brands compete with Chobani?

- [Oikos](/demand/us/brands/oikos): Head-to-head: /demand/us/compare/chobani-vs-oikos
- [Fage](/demand/us/brands/fage): Head-to-head: /demand/us/compare/chobani-vs-fage
- [Yoplait](/demand/us/brands/yoplait): Head-to-head: /demand/us/compare/chobani-vs-yoplait
- [Activia](/demand/us/brands/activia): Head-to-head: /demand/us/compare/activia-vs-chobani
- [Noosa](/demand/us/brands/noosa-yoghurt): Head-to-head: /demand/us/compare/chobani-vs-noosa-yoghurt
- [Ratio](/demand/us/brands/ratio-yogurt)
- [Dannon](/demand/us/brands/dannon)
- [Siggi's](/demand/us/brands/siggis)
- [Icelandic Provisions](/demand/us/brands/icelandic-provisions)
- [Stonyfield](/demand/us/brands/stonyfield)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Chobani: search popularity in the United States". https://gobrandwave.com/demand/us/brands/chobani

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/chobani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.