--- title: "How popular is Chime? Searches and AI answers in the United States" description: "Chime is a digital bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/chime" publisher: "Brandwave" --- # How popular is Chime? Searches and AI answers in the United States Chime is a digital bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chime - **Market**: United States - **Measured month**: Oct 2026 - **Share of Search among online banks**: 24.6% ## Where does Chime compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online banks | 2 | 24.6% | 251K | | Cash advance apps | 8 | 3.2% | 12.5K | | Credit builder apps | 4 | 6.6% | 6.6K | - [Online banks in the US](/demand/us/categories/us-online-banks) - [Cash advance apps](/demand/us/categories/us-cash-advance-apps) - [Credit builder apps](/demand/us/categories/us-credit-builder-apps) ## Top online banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chime is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Capital One | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ally Bank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chime | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Varo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Current | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Discover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online banks - Asked ChatGPT "What's the best online bank?": 1. Ally Bank, 2. SoFi, 3. Capital One - Asked ChatGPT "Which banking app should I use for my checking account?": 1. SoFi, 2. Capital One, 3. Chime - Asked ChatGPT "What are the best online banks with no fees?": 1. Ally Bank, 2. SoFi, 3. Capital One - Searched Google, AI Overview "online bank": 1. Capital One, 2. Chime - Searched Google, AI Overview "best online banks": 1. SoFi, 2. Capital One, 3. Ally Bank Not named in any answer: Varo, Dave, Current and Discover. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Chime changed in the United States over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Chime in the United States rose from 211K to 270K. - Across the 12 months ending October 2026, Chime’s share of searches among online banks in the United States increased from 20.8% to 24.6%. - Across the 12 months ending October 2026, Chime’s share of searches among online banks in the United States peaked at 24.6% in October 2026 and was lowest at 17.9% in January 2026. - Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States increased from 2.2% to 3.2%. - Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States peaked at 3.2% in October 2026 and was lowest at 2% in March 2026. - Across the 12 months ending October 2026, Chime rose from 9th to 8th among cash advance apps in the United States. - Across the 12 months ending October 2026, Chime’s share of searches among credit builder apps in the United States increased from 5.3% to 6.6%. - Across the 12 months ending October 2026, Chime’s share of searches among credit builder apps in the United States peaked at 6.6% in October 2026 and was lowest at 3.8% in April 2026. ## How did search popularity change for United States online banks in October 2026? - In October 2026, Chime gained share of searches among online banks in the United States, from 23.8% to 24.6%. - In October 2026, Capital One lost share of searches among online banks in the United States, from 9.2% to 8.6%. - Estimated monthly branded searches for SoFi in the United States rose 22.6% over 12 measured months, from 94.1K to 115K in October 2026. - Estimated monthly branded searches for Current in the United States rose 12.3% over 12 measured months, from 7.3K to 8.2K in October 2026. - Estimated monthly branded searches for Discover in the United States fell 49.5% over 12 measured months, from 5.5K to 2.8K in October 2026. ## How did search popularity change for United States cash advance apps in October 2026? - In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches. - In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%. - Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026. - Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026. - Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026. - Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026. ## How did search popularity change for United States credit builder apps in October 2026? - In October 2026, Chime gained share of searches among credit builder apps in the United States, from 4.4% to 6.6%. - In October 2026, Self lost share of searches among credit builder apps in the United States, from 12.1% to 9.9%. - Estimated monthly branded searches for Grow Credit in the United States fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Online banks | 198K | 20.8% | 2 | | Dec 2025 | Online banks | 198K | 19.7% | 2 | | Jan 2026 | Online banks | 206K | 17.9% | 2 | | Feb 2026 | Online banks | 206K | 20.3% | 2 | | Mar 2026 | Online banks | 206K | 18.2% | 2 | | Apr 2026 | Online banks | 262K | 21.8% | 2 | | May 2026 | Online banks | 206K | 18.2% | 2 | | Jun 2026 | Online banks | 242K | 21.4% | 2 | | Jul 2026 | Online banks | 242K | 20.7% | 2 | | Aug 2026 | Online banks | 242K | 21.1% | 2 | | Sep 2026 | Online banks | 242K | 23.8% | 2 | | Oct 2026 | Online banks | 251K | 24.6% | 2 | | Nov 2025 | Cash advance apps | 7.8K | 2.2% | 9 | | Dec 2025 | Cash advance apps | 8.3K | 2.2% | 9 | | Jan 2026 | Cash advance apps | 8.3K | 2.2% | 9 | | Feb 2026 | Cash advance apps | 6.8K | 2.3% | 9 | | Mar 2026 | Cash advance apps | 6.8K | 2% | 9 | | Apr 2026 | Cash advance apps | 8.3K | 2.5% | 9 | | May 2026 | Cash advance apps | 9K | 2.3% | 9 | | Jun 2026 | Cash advance apps | 10.2K | 2.7% | 9 | | Jul 2026 | Cash advance apps | 11.7K | 2.8% | 9 | | Aug 2026 | Cash advance apps | 11.7K | 2.7% | 9 | | Sep 2026 | Cash advance apps | 11K | 2.8% | 8 | | Oct 2026 | Cash advance apps | 12.5K | 3.2% | 8 | | Nov 2025 | Credit builder apps | 5.4K | 5.3% | 4 | | Dec 2025 | Credit builder apps | 5.4K | 5.2% | 4 | | Jan 2026 | Credit builder apps | 5.4K | 5.2% | 4 | | Feb 2026 | Credit builder apps | 5.4K | 5.2% | 4 | | Mar 2026 | Credit builder apps | 5.4K | 4.8% | 4 | | Apr 2026 | Credit builder apps | 4.4K | 3.8% | 4 | | May 2026 | Credit builder apps | 5.4K | 4.7% | 4 | | Jun 2026 | Credit builder apps | 4.4K | 4.1% | 4 | | Jul 2026 | Credit builder apps | 4.4K | 4.2% | 4 | | Aug 2026 | Credit builder apps | 4.4K | 3.9% | 4 | | Sep 2026 | Credit builder apps | 4.4K | 4.4% | 4 | | Oct 2026 | Credit builder apps | 6.6K | 6.6% | 4 | ## How are Chime’s branded searches counted? Brandwave collects information about searches that people make online using Chime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chime bank” - “chime credit builder” - “chime login” - “chime mypay” - “chime spotme” ## Which online banks compete with Chime? - [Ally Bank](/demand/us/brands/ally-bank): Head-to-head: /demand/us/compare/ally-bank-vs-chime - [Varo](/demand/us/brands/varo): Head-to-head: /demand/us/compare/chime-vs-varo - [SoFi](/demand/us/brands/sofi): Head-to-head: /demand/us/compare/chime-vs-sofi - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/capital-one-vs-chime - [Dave](/demand/us/brands/dave-banking): Head-to-head: /demand/us/compare/chime-vs-dave-banking - [Current](/demand/us/brands/current-banking) - [Discover](/demand/us/brands/discover) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Chime? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/chime This page is also available as HTML at https://gobrandwave.com/demand/us/brands/chime. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.