--- title: "Chick-fil-A: search popularity in the United States" description: "Chick-fil-A is a fast food chain known for its chicken sandwiches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/chick-fil-a" publisher: "Brandwave" --- # Chick-fil-A: search popularity in the United States Chick-fil-A is a fast food chain known for its chicken sandwiches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chick-fil-A - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among fried chicken chains**: 45.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fried chicken chains | 1 | 45.4% | 20.4M | - [Fried chicken chains in the US](/demand/us/categories/us-fried-chicken-chains) ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Chick-fil-A appeared in all three answers. Chick-fil-A is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 3 of 3 | 3 of 3 | | KFC | 4th | 2 of 3 | 2 of 3 | | Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 | | Zaxby's | 6th | 2 of 3 | 2 of 3 | | Wingstop | 7th | 2 of 3 | 2 of 3 | | Jollibee | 8th | 2 of 3 | 2 of 3 | | Bojangles | 9th | 1 of 3 | 1 of 3 | | Church's Texas Chicken | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fast food chain has the best fried chicken in the US?": 1. Popeyes, 2. Chick-fil-A, 3. KFC, 4. Jollibee, 5. Raising Cane’s - Asked ChatGPT "What are the best chicken chains in the US?": 1. Chick-fil-A, 2. Popeyes, 3. Raising Cane’s, 4. Dave's Hot Chicken, 5. Wingstop, 6. KFC, 7. Bojangles, 8. Zaxby's, 9. Jollibee - Asked ChatGPT "Where can I get the best chicken tenders from a fast food chain in the US?": 1. Raising Cane’s, 2. Popeyes, 3. Zaxby's, 4. Chick-fil-A, 5. Dave's Hot Chicken, 6. Wingstop Not named in any answer: Church's Texas Chicken. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Chick-fil-A changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chick-fil-A in the United States held steady at 20.4M. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains in the United States increased from 42.4% to 45.4%. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains in the United States peaked at 48.1% in August 2026 and was lowest at 41.7% in November 2025. ## How did search popularity change for United States fried chicken chains in September 2026? - In September 2026, Wingstop gained share of searches among fried chicken chains in the United States, from 14.5% to 16.6%. - In September 2026, KFC gained share of searches among fried chicken chains in the United States, from 9.7% to 11.1%. - In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%. - Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. - Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fried chicken chains | 20.4M | 42.4% | 1 | | Nov 2025 | Fried chicken chains | 20.4M | 41.7% | 1 | | Dec 2025 | Fried chicken chains | 20.4M | 41.9% | 1 | | Jan 2026 | Fried chicken chains | 20.4M | 42.4% | 1 | | Feb 2026 | Fried chicken chains | 20.4M | 44.9% | 1 | | Mar 2026 | Fried chicken chains | 20.4M | 42.3% | 1 | | Apr 2026 | Fried chicken chains | 20.4M | 43.1% | 1 | | May 2026 | Fried chicken chains | 20.4M | 42.8% | 1 | | Jun 2026 | Fried chicken chains | 20.4M | 43.4% | 1 | | Jul 2026 | Fried chicken chains | 24.9M | 48% | 1 | | Aug 2026 | Fried chicken chains | 24.9M | 48.1% | 1 | | Sep 2026 | Fried chicken chains | 20.4M | 45.4% | 1 | ## How are Chick-fil-A’s branded searches counted? Brandwave collects information about searches that people make online using Chick-fil-A’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chick-fil-a” ## Which fried chicken chains compete with Chick-fil-A? - [Wingstop](/demand/us/brands/wingstop): Head-to-head: /demand/us/compare/chick-fil-a-vs-wingstop - [KFC](/demand/us/brands/kfc): Head-to-head: /demand/us/compare/chick-fil-a-vs-kfc - [Dave's Hot Chicken](/demand/us/brands/daves-hot-chicken): Head-to-head: /demand/us/compare/chick-fil-a-vs-daves-hot-chicken - [Popeyes](/demand/us/brands/popeyes): Head-to-head: /demand/us/compare/chick-fil-a-vs-popeyes - [Bojangles](/demand/us/brands/bojangles): Head-to-head: /demand/us/compare/bojangles-vs-chick-fil-a - [Raising Cane’s](/demand/us/brands/raising-canes) - [Jollibee](/demand/us/brands/jollibee) - [Zaxby's](/demand/us/brands/zaxbys) - [Church's Texas Chicken](/demand/us/brands/churchs-chicken) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Chick-fil-A: search popularity in the United States". https://gobrandwave.com/demand/us/brands/chick-fil-a This page is also available as HTML at https://gobrandwave.com/demand/us/brands/chick-fil-a. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.