--- title: "Chase: search popularity in the United States" description: "An American bank offering business and personal accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/chase-bank" publisher: "Brandwave" --- # Chase: search popularity in the United States An American bank offering business and personal accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Chase - **Owned by**: JPMorgan Chase - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among banks**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banks | 4 | 15.7% | 7.5M | | Mortgage lenders | 6 | 3.3% | 74K | - [Banks in the US](/demand/us/categories/us-banks) - [Mortgage lenders](/demand/us/categories/us-mortgage-lenders) ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chase is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank - Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank - Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One - Searched Google, AI Overview "checking account": 1. Bank of America - Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America Not named in any answer: PNC Bank and Truist. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Chase changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Chase in the United States fell from 9.3M to 7.6M. - Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States peaked at 17.9% in May 2026 and was lowest at 15% in January 2026. - Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States decreased from 4.7% to 3.3%. - Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States peaked at 4.7% in October 2025 and was lowest at 2.3% in March 2026. - Across the 12 months ending September 2026, Chase fell from 4th to 6th among mortgage lenders in the United States. ## How did search popularity change for United States banks in September 2026? - In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches. - In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%. - In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%. - In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%. - In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%. - Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## How did search popularity change for United States mortgage lenders in September 2026? - In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%. - In September 2026, Pennymac gained share of searches among mortgage lenders in the United States, from 19.1% to 19.9%. - In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%. - In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%. - In September 2026, Chase lost share of searches among mortgage lenders in the United States, from 3.8% to 3.3%. - In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banks | 9.1M | 16.1% | 4 | | Nov 2025 | Banks | 7.5M | 15.1% | 4 | | Dec 2025 | Banks | 9.1M | 16.2% | 4 | | Jan 2026 | Banks | 7.5M | 15% | 4 | | Feb 2026 | Banks | 7.5M | 15% | 4 | | Mar 2026 | Banks | 9.1M | 16.3% | 4 | | Apr 2026 | Banks | 7.5M | 15% | 4 | | May 2026 | Banks | 9.1M | 17.9% | 4 | | Jun 2026 | Banks | 9.1M | 17.5% | 4 | | Jul 2026 | Banks | 7.5M | 15% | 4 | | Aug 2026 | Banks | 9.1M | 17.5% | 4 | | Sep 2026 | Banks | 7.5M | 15.7% | 4 | | Oct 2025 | Mortgage lenders | 110K | 4.7% | 4 | | Nov 2025 | Mortgage lenders | 74K | 3.7% | 6 | | Dec 2025 | Mortgage lenders | 60.5K | 2.7% | 8 | | Jan 2026 | Mortgage lenders | 74K | 2.5% | 7 | | Feb 2026 | Mortgage lenders | 74K | 2.6% | 7 | | Mar 2026 | Mortgage lenders | 74K | 2.3% | 8 | | Apr 2026 | Mortgage lenders | 90.5K | 3.4% | 7 | | May 2026 | Mortgage lenders | 90.5K | 3.7% | 6 | | Jun 2026 | Mortgage lenders | 90.5K | 3.8% | 6 | | Jul 2026 | Mortgage lenders | 74K | 3.3% | 6 | | Aug 2026 | Mortgage lenders | 90.5K | 3.8% | 7 | | Sep 2026 | Mortgage lenders | 74K | 3.3% | 6 | ## How are Chase’s branded searches counted? Brandwave collects information about searches that people make online using Chase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chase bank” - “chase mortgage” ## Which banks compete with Chase? - [Wells Fargo](/demand/us/brands/wells-fargo): Head-to-head: /demand/us/compare/chase-bank-vs-wells-fargo - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/capital-one-vs-chase-bank - [Bank of America](/demand/us/brands/bank-of-america): Head-to-head: /demand/us/compare/bank-of-america-vs-chase-bank - [PNC Bank](/demand/us/brands/pnc-bank): Head-to-head: /demand/us/compare/chase-bank-vs-pnc-bank - [U.S. Bank](/demand/us/brands/us-bank): Head-to-head: /demand/us/compare/chase-bank-vs-us-bank - [Citi](/demand/us/brands/citibank) - [Truist](/demand/us/brands/truist) - [Ally Bank](/demand/us/brands/ally-bank) ## Who owns Chase? Chase is owned by JPMorgan Chase. Brandwave does not track any other brands owned by JPMorgan Chase. - [JPMorgan Chase](/demand/us/companies/jpmorgan-chase): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Chase? Chase is owned by JPMorgan Chase. Brandwave does not track any other brands owned by JPMorgan Chase. ## Cite this page Brandwave. "Chase: search popularity in the United States". https://gobrandwave.com/demand/us/brands/chase-bank This page is also available as HTML at https://gobrandwave.com/demand/us/brands/chase-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.