--- title: "Charles Schwab: search popularity in United States" description: "Charles Schwab is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/charles-schwab" publisher: "Brandwave" --- # Charles Schwab: search popularity in United States Charles Schwab is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Charles Schwab - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among stock brokers**: 50.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock brokers | 1 | 50.1% | 2.7M | | Financial advisers | 1 | 69% | 2.7M | - [Stock brokers](/demand/us/categories/us-stock-brokers) - [Financial advisers](/demand/us/categories/us-financial-advisers) ## How has branded search demand for Charles Schwab changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab in United States fell from 4.1M to 2.7M. - Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States decreased from 53.6% to 50.1%. - Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States peaked at 56.5% in December 2025 and was lowest at 50.1% in September 2026. - Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among financial advisers in United States decreased from 70.8% to 69%. - Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among financial advisers in United States peaked at 73.1% in May 2026 and was lowest at 66.5% in March 2026. ## How did search popularity change for United States stock brokers in September 2026? - In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%. - In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%. - In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%. - In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%. - Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026. ## How did search popularity change for United States financial advisers in September 2026? - In September 2026, Fidelity gained estimated Share of Search among financial advisers in United States, from 11.6% to 13.8%. - In September 2026, Charles Schwab lost estimated Share of Search among financial advisers in United States, from 70.7% to 69%. - Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Edward Jones in United States fell 32.7% over 12 measured months, from 1M to 673K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock brokers | 4.1M | 53.6% | 1 | | Nov 2025 | Stock brokers | 3.4M | 55.2% | 1 | | Dec 2025 | Stock brokers | 3.4M | 56.5% | 1 | | Jan 2026 | Stock brokers | 4.1M | 56.5% | 1 | | Feb 2026 | Stock brokers | 3.4M | 50.1% | 1 | | Mar 2026 | Stock brokers | 3.4M | 50.1% | 1 | | Apr 2026 | Stock brokers | 4.1M | 55.1% | 1 | | May 2026 | Stock brokers | 4.1M | 55% | 1 | | Jun 2026 | Stock brokers | 4.1M | 55% | 1 | | Jul 2026 | Stock brokers | 3.4M | 55% | 1 | | Aug 2026 | Stock brokers | 3.4M | 55% | 1 | | Sep 2026 | Stock brokers | 2.7M | 50.1% | 1 | | Oct 2025 | Financial advisers | 4.1M | 70.8% | 1 | | Nov 2025 | Financial advisers | 3.4M | 70.7% | 1 | | Dec 2025 | Financial advisers | 3.4M | 70.7% | 1 | | Jan 2026 | Financial advisers | 4.1M | 70.7% | 1 | | Feb 2026 | Financial advisers | 3.4M | 66.5% | 1 | | Mar 2026 | Financial advisers | 3.4M | 66.5% | 1 | | Apr 2026 | Financial advisers | 4.1M | 70.8% | 1 | | May 2026 | Financial advisers | 4.1M | 73.1% | 1 | | Jun 2026 | Financial advisers | 4.1M | 73.1% | 1 | | Jul 2026 | Financial advisers | 3.4M | 70.7% | 1 | | Aug 2026 | Financial advisers | 3.4M | 70.7% | 1 | | Sep 2026 | Financial advisers | 2.7M | 69% | 1 | ## How is Charles Schwab measured? Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “charles schwab” ## Which stock brokers compete with Charles Schwab? - [E*TRADE](/demand/us/brands/e-trade): Head-to-head: /demand/us/compare/charles-schwab-vs-e-trade - [Robinhood](/demand/us/brands/robinhood): Head-to-head: /demand/us/compare/charles-schwab-vs-robinhood - [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/charles-schwab-vs-fidelity-investments - [Interactive Brokers](/demand/us/brands/interactive-brokers): Head-to-head: /demand/us/compare/charles-schwab-vs-interactive-brokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Charles Schwab: search popularity in United States". https://gobrandwave.com/demand/us/brands/charles-schwab This page is also available as HTML at https://gobrandwave.com/demand/us/brands/charles-schwab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.