--- title: "Carvana: search popularity in United States" description: "Carvana is an online car retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/carvana" publisher: "Brandwave" --- # Carvana: search popularity in United States Carvana is an online car retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Carvana - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among auto loan brands**: 29.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auto loan brands | 2 | 29.2% | 4.1M | | Car marketplaces | 1 | 32.3% | 4.1M | - [Auto loan brands](/demand/us/categories/us-auto-loan-brands) - [Car marketplaces](/demand/us/categories/us-car-marketplaces) ## How has branded search demand for Carvana changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Carvana in United States rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States increased from 24.6% to 29.2%. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among auto loan brands in United States peaked at 29.2% in September 2026 and was lowest at 21.1% in November 2025. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among car marketplaces in United States increased from 28.1% to 32.3%. - Across the 12 months ending September 2026, Carvana’s estimated Share of Search among car marketplaces in United States peaked at 32.3% in September 2026 and was lowest at 24.2% in November 2025. - Across the 12 months ending September 2026, Carvana rose from 3rd to 1st among car marketplaces in United States. ## How did search popularity change for United States auto loan brands in September 2026? - In September 2026, Capital One gained estimated Share of Search among auto loan brands in United States, from 64.6% to 65.3%. - In September 2026, Discover lost estimated Share of Search among auto loan brands in United States, from 5.8% to 4.8%. - Carvana’s estimated Share of Search among auto loan brands in United States has gained ground for 3 months in a row, from 24.6% to 29.2% in September 2026. - Estimated monthly branded searches for LightStream in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## How did search popularity change for United States car marketplaces in September 2026? - In September 2026, Carvana overtook CarMax to become the leader among car marketplaces in United States, with 32.3% estimated Share of Search. - In September 2026, CarGurus overtook CarMax to rank 2nd among car marketplaces in United States, with 26.5% estimated Share of Search. - In September 2026, Carfax gained estimated Share of Search among car marketplaces in United States, from 11.1% to 11.9%. - In September 2026, CarMax lost estimated Share of Search among car marketplaces in United States, from 30.3% to 26.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auto loan brands | 3.4M | 24.6% | 2 | | Nov 2025 | Auto loan brands | 2.7M | 21.1% | 2 | | Dec 2025 | Auto loan brands | 3.4M | 24.6% | 2 | | Jan 2026 | Auto loan brands | 3.4M | 24.6% | 2 | | Feb 2026 | Auto loan brands | 3.4M | 24.6% | 2 | | Mar 2026 | Auto loan brands | 4.1M | 28.3% | 2 | | Apr 2026 | Auto loan brands | 4.1M | 28.3% | 2 | | May 2026 | Auto loan brands | 4.1M | 28.3% | 2 | | Jun 2026 | Auto loan brands | 3.4M | 24.6% | 2 | | Jul 2026 | Auto loan brands | 4.1M | 28.5% | 2 | | Aug 2026 | Auto loan brands | 4.1M | 28.9% | 2 | | Sep 2026 | Auto loan brands | 4.1M | 29.2% | 2 | | Oct 2025 | Car marketplaces | 3.4M | 28.1% | 3 | | Nov 2025 | Car marketplaces | 2.7M | 24.2% | 3 | | Dec 2025 | Car marketplaces | 3.4M | 28.1% | 3 | | Jan 2026 | Car marketplaces | 3.4M | 26.5% | 3 | | Feb 2026 | Car marketplaces | 3.4M | 28.1% | 3 | | Mar 2026 | Car marketplaces | 4.1M | 28.1% | 3 | | Apr 2026 | Car marketplaces | 4.1M | 30.3% | 2 | | May 2026 | Car marketplaces | 4.1M | 30.3% | 2 | | Jun 2026 | Car marketplaces | 3.4M | 26.5% | 3 | | Jul 2026 | Car marketplaces | 4.1M | 30.5% | 2 | | Aug 2026 | Car marketplaces | 4.1M | 30.3% | 2 | | Sep 2026 | Car marketplaces | 4.1M | 32.3% | 1 | ## How is Carvana measured? Brandwave collects information about searches that people make online using Carvana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carvana” ## Which auto loan brands compete with Carvana? - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/capital-one-vs-carvana - [Discover](/demand/us/brands/discover): Head-to-head: /demand/us/compare/carvana-vs-discover - [LightStream](/demand/us/brands/lightstream): Head-to-head: /demand/us/compare/carvana-vs-lightstream ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Carvana: search popularity in United States". https://gobrandwave.com/demand/us/brands/carvana This page is also available as HTML at https://gobrandwave.com/demand/us/brands/carvana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.