---
title: "Cartier: search popularity in the United States"
description: "Cartier is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/cartier"
publisher: "Brandwave"
---

# Cartier: search popularity in the United States

Cartier is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cartier
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among watch brands**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Watch brands | 4 | 7.9% | 301K |
| Jewelry brands | 12 | 0.45% | 14.8K |

- [Watch brands](/demand/us/categories/us-watch-brands)
- [Jewelry brands](/demand/us/categories/us-jewelry-brands)

## Top watch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cartier was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cartier is the eighth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tissot | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Casio | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Seiko | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Rolex | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Citizen | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Omega | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| TAG Heuer | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cartier | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tudor | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fossil | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hamilton | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Breitling | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Invicta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bulova | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Timex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about watch brands

- Asked ChatGPT "Which watch brand should I buy?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Hamilton, 5. Rolex
- Asked ChatGPT "What are the best watch brands?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko, 5. Tudor, 6. TAG Heuer, 7. Tissot, 8. Casio, 9. Breitling, 10. Hamilton, 11. Citizen
- Asked ChatGPT "What is the best watch for men under $500?": 1. Tissot, 2. Citizen, 3. Seiko
- Searched Google, AI Overview "watches": 1. Casio, 2. Rolex, 3. Tudor
- Searched Google, AI Overview "mens watches": 1. Casio, 2. Fossil, 3. Tissot, 4. TAG Heuer, 5. Omega, 6. Cartier, 7. Rolex

Not named in any answer: Invicta, Bulova and Timex.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Cartier changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Cartier in the United States fell from 351K to 316K.
- Across the 12 months ending September 2026, Cartier’s share of searches among watch brands in the United States decreased from 8.7% to 7.9%.
- Across the 12 months ending September 2026, Cartier’s share of searches among watch brands in the United States peaked at 8.7% in October 2025 and was lowest at 7.2% in February 2026.
- Across the 12 months ending September 2026, Cartier fell from 3rd to 4th among watch brands in the United States.
- Across the 12 months ending September 2026, Cartier’s share of searches among jewelry brands in the United States decreased from 1.3% to 0.45%.
- Across the 12 months ending September 2026, Cartier fell from 10th to 12th among jewelry brands in the United States.

## How did search popularity change for United States watch brands in September 2026?

- In September 2026, Fossil overtook Timex and Breitling to rank 13th among watch brands in the United States, with 2.9% of the searches.
- In September 2026, Rolex gained share of searches among watch brands in the United States, from 20.9% to 21.5%.
- In September 2026, Casio gained share of searches among watch brands in the United States, from 20.2% to 20.8%.
- In September 2026, Citizen lost share of searches among watch brands in the United States, from 6.2% to 5.2%.
- In September 2026, Omega lost share of searches among watch brands in the United States, from 6.2% to 5.2%.
- In September 2026, Tudor lost share of searches among watch brands in the United States, from 4.2% to 3.5%.

## How did search popularity change for United States jewelry brands in September 2026?

- In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.
- In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.
- In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.
- In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.
- In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.
- Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Watch brands | 301K | 8.7% | 3 |
| Nov 2025 | Watch brands | 301K | 7.4% | 4 |
| Dec 2025 | Watch brands | 368K | 7.3% | 4 |
| Jan 2026 | Watch brands | 301K | 7.5% | 3 |
| Feb 2026 | Watch brands | 246K | 7.2% | 3 |
| Mar 2026 | Watch brands | 301K | 8.1% | 3 |
| Apr 2026 | Watch brands | 301K | 8% | 3 |
| May 2026 | Watch brands | 368K | 7.8% | 4 |
| Jun 2026 | Watch brands | 301K | 7.9% | 4 |
| Jul 2026 | Watch brands | 301K | 8.5% | 4 |
| Aug 2026 | Watch brands | 301K | 7.6% | 4 |
| Sep 2026 | Watch brands | 301K | 7.9% | 4 |
| Oct 2025 | Jewelry brands | 49.5K | 1.3% | 10 |
| Nov 2025 | Jewelry brands | 60.5K | 0.79% | 11 |
| Dec 2025 | Jewelry brands | 74K | 0.93% | 10 |
| Jan 2026 | Jewelry brands | 49.5K | 1.2% | 9 |
| Feb 2026 | Jewelry brands | 49.5K | 1.3% | 9 |
| Mar 2026 | Jewelry brands | 40.5K | 1.2% | 9 |
| Apr 2026 | Jewelry brands | 40.5K | 1.1% | 9 |
| May 2026 | Jewelry brands | 49.5K | 1.1% | 9 |
| Jun 2026 | Jewelry brands | 33.1K | 1% | 11 |
| Jul 2026 | Jewelry brands | 40.5K | 1.1% | 9 |
| Aug 2026 | Jewelry brands | 27.1K | 0.78% | 10 |
| Sep 2026 | Jewelry brands | 14.8K | 0.45% | 12 |

## How are Cartier’s branded searches counted?

Brandwave collects information about searches that people make online using Cartier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cartier jewelry”
- “cartier watches”

## Which watch brands compete with Cartier?

- [Rolex](/demand/us/brands/rolex): Head-to-head: /demand/us/compare/cartier-vs-rolex
- [Casio](/demand/us/brands/casio): Head-to-head: /demand/us/compare/cartier-vs-casio
- [Seiko](/demand/us/brands/seiko): Head-to-head: /demand/us/compare/cartier-vs-seiko
- [Citizen](/demand/us/brands/citizen): Head-to-head: /demand/us/compare/cartier-vs-citizen
- [Omega](/demand/us/brands/omega): Head-to-head: /demand/us/compare/cartier-vs-omega
- [Invicta](/demand/us/brands/invicta)
- [TAG Heuer](/demand/us/brands/tag-heuer)
- [Hamilton](/demand/us/brands/hamilton-watch)
- [Tissot](/demand/us/brands/tissot)
- [Tudor](/demand/us/brands/tudor-watches)
- [Bulova](/demand/us/brands/bulova)
- [Fossil](/demand/us/brands/fossil)
- [Timex](/demand/us/brands/timex)
- [Breitling](/demand/us/brands/breitling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cartier: search popularity in the United States". https://gobrandwave.com/demand/us/brands/cartier

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/cartier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.