---
title: "Campbell's: search popularity in United States"
description: "Campbell's makes soup or stock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/campbells"
publisher: "Brandwave"
---

# Campbell's: search popularity in United States

Campbell's makes soup or stock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Campbell's
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among soup brands**: 73.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soup brands | 1 | 73.4% | 209K |

- [Soup brands](/demand/us/categories/us-soup-brands)

## How has branded search demand for Campbell's changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Campbell's in United States rose from 184K to 209K.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States increased from 66.1% to 73.4%.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States peaked at 90.4% in November 2025 and was lowest at 66.1% in October 2025.

## How did search popularity change for United States soup brands in September 2026?

- In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
- In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.
- In September 2026, Amy's gained estimated Share of Search among soup brands in United States, from 4.6% to 5.3%.
- In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soup brands | 184K | 66.1% | 1 |
| Nov 2025 | Soup brands | 796K | 90.4% | 1 |
| Dec 2025 | Soup brands | 300K | 80.7% | 1 |
| Jan 2026 | Soup brands | 220K | 71% | 1 |
| Feb 2026 | Soup brands | 165K | 72.4% | 1 |
| Mar 2026 | Soup brands | 184K | 75.1% | 1 |
| Apr 2026 | Soup brands | 171K | 73.7% | 1 |
| May 2026 | Soup brands | 160K | 72% | 1 |
| Jun 2026 | Soup brands | 160K | 74.4% | 1 |
| Jul 2026 | Soup brands | 151K | 73.3% | 1 |
| Aug 2026 | Soup brands | 160K | 72.4% | 1 |
| Sep 2026 | Soup brands | 209K | 73.4% | 1 |

## How is Campbell's measured?

Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “campbell s”
- “campbells”

## Which soup brands compete with Campbell's?

- [Progresso](/demand/us/brands/progresso): Head-to-head: /demand/us/compare/campbells-vs-progresso
- [Heinz](/demand/us/brands/heinz): Head-to-head: /demand/us/compare/campbells-vs-heinz
- [Amy's](/demand/us/brands/amy-s): Head-to-head: /demand/us/compare/amy-s-vs-campbells

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Campbell's: search popularity in United States". https://gobrandwave.com/demand/us/brands/campbells

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/campbells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.