--- title: "Branch Basics: search popularity in United States" description: "Branch Basics offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/branch-basics" publisher: "Brandwave" --- # Branch Basics: search popularity in United States Branch Basics offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Branch Basics - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among dish soap brands**: 24.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dish soap brands | 3 | 24.1% | 40.5K | | Dishwasher tablet brands | 2 | 42.6% | 40.5K | - [Dish soap brands](/demand/us/categories/us-dish-soap-brands) - [Dishwasher tablet brands](/demand/us/categories/us-dishwasher-tablet-brands) ## How has branded search demand for Branch Basics changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Branch Basics in United States fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States decreased from 26.5% to 24.1%. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States peaked at 33.5% in November 2025 and was lowest at 24.1% in September 2026. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dishwasher tablet brands in United States increased from 39.7% to 42.6%. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dishwasher tablet brands in United States peaked at 48.8% in May 2026 and was lowest at 39.7% in October 2025. ## How did search popularity change for United States dish soap brands in September 2026? - In September 2026, Dawn gained estimated Share of Search among dish soap brands in United States, from 43% to 47.5%. - In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%. - In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%. - In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States. - In September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States. ## How did search popularity change for United States dishwasher tablet brands in September 2026? - Estimated monthly branded searches for Cascade in United States fell 51.5% over 12 measured months, from 21.4K to 10.4K in September 2026. - Estimated monthly branded searches for Blueland in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Branch Basics in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Cleancult in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dish soap brands | 49.5K | 26.5% | 3 | | Nov 2025 | Dish soap brands | 74K | 33.5% | 2 | | Dec 2025 | Dish soap brands | 49.5K | 26.9% | 3 | | Jan 2026 | Dish soap brands | 60.5K | 27.2% | 3 | | Feb 2026 | Dish soap brands | 49.5K | 28.3% | 3 | | Mar 2026 | Dish soap brands | 60.5K | 30.5% | 2 | | Apr 2026 | Dish soap brands | 49.5K | 26.5% | 3 | | May 2026 | Dish soap brands | 60.5K | 32.7% | 2 | | Jun 2026 | Dish soap brands | 49.5K | 30.2% | 2 | | Jul 2026 | Dish soap brands | 49.5K | 30% | 2 | | Aug 2026 | Dish soap brands | 49.5K | 26.4% | 3 | | Sep 2026 | Dish soap brands | 40.5K | 24.1% | 3 | | Oct 2025 | Dishwasher tablet brands | 49.5K | 39.7% | 2 | | Nov 2025 | Dishwasher tablet brands | 74K | 46.9% | 1 | | Dec 2025 | Dishwasher tablet brands | 49.5K | 40.7% | 2 | | Jan 2026 | Dishwasher tablet brands | 60.5K | 40.4% | 2 | | Feb 2026 | Dishwasher tablet brands | 49.5K | 41.9% | 2 | | Mar 2026 | Dishwasher tablet brands | 60.5K | 47.3% | 1 | | Apr 2026 | Dishwasher tablet brands | 49.5K | 43.3% | 2 | | May 2026 | Dishwasher tablet brands | 60.5K | 48.8% | 1 | | Jun 2026 | Dishwasher tablet brands | 49.5K | 48% | 1 | | Jul 2026 | Dishwasher tablet brands | 49.5K | 47% | 1 | | Aug 2026 | Dishwasher tablet brands | 49.5K | 42.5% | 2 | | Sep 2026 | Dishwasher tablet brands | 40.5K | 42.6% | 2 | ## How is Branch Basics measured? Brandwave collects information about searches that people make online using Branch Basics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “branch basics” ## Which dish soap brands compete with Branch Basics? - [Dawn](/demand/us/brands/dawn): Head-to-head: /demand/us/compare/branch-basics-vs-dawn - [Blueland](/demand/us/brands/blueland): Head-to-head: /demand/us/compare/blueland-vs-branch-basics - [Ajax](/demand/us/brands/ajax): Head-to-head: /demand/us/compare/ajax-vs-branch-basics - [Cleancult](/demand/us/brands/cleancult): Head-to-head: /demand/us/compare/branch-basics-vs-cleancult ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Branch Basics: search popularity in United States". https://gobrandwave.com/demand/us/brands/branch-basics This page is also available as HTML at https://gobrandwave.com/demand/us/brands/branch-basics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.