--- title: "Bowers & Wilkins: search popularity in the United States" description: "Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/bowers-wilkins" publisher: "Brandwave" --- # Bowers & Wilkins: search popularity in the United States Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bowers & Wilkins - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 15 | 0.23% | 6.6K | - [Headphone brands](/demand/us/categories/us-headphone-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple AirPods | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sennheiser | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JLab | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Audio-Technica | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shokz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raycon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy?": 1. Sony, 2. Bose, 3. Sennheiser - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. JBL, 7. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Soundcore - Searched Google, AI Overview "headphones": 1. Soundcore, 2. Beats, 3. Bose - Searched Google, AI Overview "wireless earbuds": 1. JLab, 2. Soundcore, 3. Apple AirPods, 4. Bose, 5. Sony Not named in any answer: Skullcandy, Shokz, Raycon, Jabra, Marshall and Bowers & Wilkins. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Bowers & Wilkins changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bowers & Wilkins in the United States rose from 5.4K to 6.6K. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among headphone brands in the United States held steady, from 0.19% to 0.23%. ## How did search popularity change for United States headphone brands in September 2026? - In September 2026, Beats overtook Bose to rank 2nd among headphone brands in the United States, with 10.6% of the searches. - In September 2026, Apple AirPods gained share of searches among headphone brands in the United States, from 50.7% to 52.7%. - In September 2026, Bose gained share of searches among headphone brands in the United States, from 8.7% to 10.5%. - In September 2026, Shokz lost share of searches among headphone brands in the United States, from 4.6% to 3.2%. - In September 2026, Skullcandy lost share of searches among headphone brands in the United States, from 6.9% to 5.8%. - In September 2026, Sony lost share of searches among headphone brands in the United States, from 5.7% to 4.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 5.4K | 0.19% | 15 | | Nov 2025 | Headphone brands | 6.6K | 0.15% | 15 | | Dec 2025 | Headphone brands | 6.6K | 0.13% | 15 | | Jan 2026 | Headphone brands | 5.4K | 0.2% | 15 | | Feb 2026 | Headphone brands | 5.4K | 0.22% | 15 | | Mar 2026 | Headphone brands | 5.4K | 0.22% | 15 | | Apr 2026 | Headphone brands | 5.4K | 0.25% | 15 | | May 2026 | Headphone brands | 6.6K | 0.3% | 15 | | Jun 2026 | Headphone brands | 8.1K | 0.38% | 15 | | Jul 2026 | Headphone brands | 9.9K | 0.46% | 14 | | Aug 2026 | Headphone brands | 8.1K | 0.34% | 15 | | Sep 2026 | Headphone brands | 6.6K | 0.23% | 15 | ## How are Bowers & Wilkins’ branded searches counted? Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bowers and wilkins headphones” ## Which headphone brands compete with Bowers & Wilkins? - [Apple AirPods](/demand/us/brands/airpods) - [Beats](/demand/us/brands/beats) - [Bose](/demand/us/brands/bose) - [JBL](/demand/us/brands/jbl) - [Skullcandy](/demand/us/brands/skullcandy) - [Sony](/demand/us/brands/sony) - [Shokz](/demand/us/brands/shokz) - [JLab](/demand/us/brands/jlab) - [Raycon](/demand/us/brands/raycon) - [Soundcore](/demand/us/brands/soundcore): Head-to-head: /demand/us/compare/bowers-wilkins-vs-soundcore - [Sennheiser](/demand/us/brands/sennheiser): Head-to-head: /demand/us/compare/bowers-wilkins-vs-sennheiser - [Jabra](/demand/us/brands/jabra): Head-to-head: /demand/us/compare/bowers-wilkins-vs-jabra - [Marshall](/demand/us/brands/marshall-audio): Head-to-head: /demand/us/compare/bowers-wilkins-vs-marshall-audio - [Audio-Technica](/demand/us/brands/audio-technica): Head-to-head: /demand/us/compare/audio-technica-vs-bowers-wilkins ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bowers & Wilkins: search popularity in the United States". https://gobrandwave.com/demand/us/brands/bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/us/brands/bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.