---
title: "Books-A-Million: search popularity in United States"
description: "Books-A-Million is a bookstore chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/books-a-million"
publisher: "Brandwave"
---

# Books-A-Million: search popularity in United States

Books-A-Million is a bookstore chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Books-A-Million
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among bookstores**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 3 | 7.3% | 673K |

- [Bookstores](/demand/us/categories/us-bookstores)

## How has branded search demand for Books-A-Million changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Books-A-Million in United States held steady at 673K.
- Across the 12 months ending September 2026, Books-A-Million’s estimated Share of Search among bookstores in United States decreased from 8.8% to 7.3%.
- Across the 12 months ending September 2026, Books-A-Million’s estimated Share of Search among bookstores in United States peaked at 9% in March 2026 and was lowest at 7.3% in July 2026.

## How did search popularity change for United States bookstores in September 2026?

- In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%.
- In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
- Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 673K | 8.8% | 3 |
| Nov 2025 | Bookstores | 673K | 7.5% | 3 |
| Dec 2025 | Bookstores | 1M | 7.6% | 2 |
| Jan 2026 | Bookstores | 823K | 8.8% | 3 |
| Feb 2026 | Bookstores | 673K | 8.8% | 3 |
| Mar 2026 | Bookstores | 823K | 9% | 2 |
| Apr 2026 | Bookstores | 673K | 8.8% | 3 |
| May 2026 | Bookstores | 823K | 8.8% | 3 |
| Jun 2026 | Bookstores | 673K | 7.5% | 3 |
| Jul 2026 | Bookstores | 673K | 7.3% | 3 |
| Aug 2026 | Bookstores | 823K | 8.8% | 3 |
| Sep 2026 | Bookstores | 673K | 7.3% | 3 |

## How is Books-A-Million measured?

Brandwave collects information about searches that people make online using Books-A-Million’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “books a million”

## Which bookstores compete with Books-A-Million?

- [Barnes & Noble](/demand/us/brands/barnes-noble): Head-to-head: /demand/us/compare/barnes-noble-vs-books-a-million
- [Half Price Books](/demand/us/brands/half-price-books): Head-to-head: /demand/us/compare/books-a-million-vs-half-price-books

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Books-A-Million: search popularity in United States". https://gobrandwave.com/demand/us/brands/books-a-million

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/books-a-million. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.