--- title: "Boll & Branch: search popularity in the United States" description: "Boll & Branch offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/boll-branch" publisher: "Brandwave" --- # Boll & Branch: search popularity in the United States Boll & Branch offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boll & Branch - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among bedding brands**: 23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bedding brands | 3 | 23% | 90.5K | - [Bedding brands](/demand/us/categories/us-bedding-brands) ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boll & Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boll & Branch is the joint second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Boll & Branch changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boll & Branch in the United States held steady at 90.5K. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States increased from 22% to 23%. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States peaked at 29.6% in July 2026 and was lowest at 20.1% in December 2025. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%. - In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%. - In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%. - In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%. - In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bedding brands | 90.5K | 22% | 3 | | Nov 2025 | Bedding brands | 165K | 20.6% | 3 | | Dec 2025 | Bedding brands | 135K | 20.1% | 3 | | Jan 2026 | Bedding brands | 90.5K | 20.5% | 3 | | Feb 2026 | Bedding brands | 74K | 20.5% | 3 | | Mar 2026 | Bedding brands | 90.5K | 25.3% | 3 | | Apr 2026 | Bedding brands | 90.5K | 22.3% | 3 | | May 2026 | Bedding brands | 90.5K | 21.7% | 3 | | Jun 2026 | Bedding brands | 90.5K | 25.3% | 3 | | Jul 2026 | Bedding brands | 110K | 29.6% | 1 | | Aug 2026 | Bedding brands | 90.5K | 21.9% | 3 | | Sep 2026 | Bedding brands | 90.5K | 23% | 3 | ## How are Boll & Branch’s branded searches counted? Brandwave collects information about searches that people make online using Boll & Branch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boll and branch” ## Which bedding brands compete with Boll & Branch? - [Brooklinen](/demand/us/brands/brooklinen): Head-to-head: /demand/us/compare/boll-branch-vs-brooklinen - [Cozy Earth](/demand/us/brands/cozy-earth): Head-to-head: /demand/us/compare/boll-branch-vs-cozy-earth - [Quince](/demand/us/brands/quince): Head-to-head: /demand/us/compare/boll-branch-vs-quince - [Parachute](/demand/us/brands/parachute): Head-to-head: /demand/us/compare/boll-branch-vs-parachute - [Bedsure](/demand/us/brands/bedsure): Head-to-head: /demand/us/compare/bedsure-vs-boll-branch - [Ettitude](/demand/us/brands/ettitude) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boll & Branch: search popularity in the United States". https://gobrandwave.com/demand/us/brands/boll-branch This page is also available as HTML at https://gobrandwave.com/demand/us/brands/boll-branch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.