--- title: "Blue Bunny: search popularity in the United States" description: "Blue Bunny is a US ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/blue-bunny" publisher: "Brandwave" --- # Blue Bunny: search popularity in the United States Blue Bunny is a US ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blue Bunny - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among frozen yoghurt brands**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Frozen yoghurt brands | 9 | 0.1% | 480 | - [Frozen yoghurt brands](/demand/us/categories/us-frozen-yoghurt-brands) ## Top frozen yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blue Bunny was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blue Bunny is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yasso | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yogurtland | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pinkberry | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kemps | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bunny | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Menchie's | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | TCBY | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Ben & Jerry's | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about frozen yoghurt brands - Asked ChatGPT "Which frozen yoghurt brand should I buy in the US?": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. Pinkberry - Asked ChatGPT "What are the best frozen yoghurt brands in the US?": 1. Yasso, 2. Yogurtland, 3. Pinkberry, 4. Menchie's, 5. Ben & Jerry's, 6. TCBY - Asked ChatGPT "What's the best frozen yoghurt brand in the US for a sweet treat?": 1. Yogurtland, 2. Pinkberry, 3. Menchie's - Searched Google, AI Overview "frozen yoghurt brands": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. TCBY, 5. Yogurtland, 6. Pinkberry, 7. Menchie's Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Blue Bunny changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blue Bunny in the United States held steady at 480. - Across the 12 months ending September 2026, Blue Bunny’s share of searches among frozen yoghurt brands in the United States held steady, from 0.11% to 0.1%. ## How did search popularity change for United States frozen yoghurt brands in September 2026? - In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%. - In September 2026, Menchie's gained share of searches among frozen yoghurt brands in the United States, from 32.8% to 34.7%. - In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%. - In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%. - In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%. - In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Frozen yoghurt brands | 480 | 0.11% | 9 | | Nov 2025 | Frozen yoghurt brands | 320 | 0.09% | 9 | | Dec 2025 | Frozen yoghurt brands | 390 | 0.1% | 9 | | Jan 2026 | Frozen yoghurt brands | 480 | 0.11% | 9 | | Feb 2026 | Frozen yoghurt brands | 390 | 0.07% | 9 | | Mar 2026 | Frozen yoghurt brands | 590 | 0.1% | 9 | | Apr 2026 | Frozen yoghurt brands | 590 | 0.1% | 9 | | May 2026 | Frozen yoghurt brands | 480 | 0.07% | 9 | | Jun 2026 | Frozen yoghurt brands | 590 | 0.09% | 9 | | Jul 2026 | Frozen yoghurt brands | 1K | 0.16% | 8 | | Aug 2026 | Frozen yoghurt brands | 880 | 0.14% | 8 | | Sep 2026 | Frozen yoghurt brands | 480 | 0.1% | 9 | ## How are Blue Bunny’s branded searches counted? Brandwave collects information about searches that people make online using Blue Bunny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blue bunny frozen yogurt” ## Which frozen yoghurt brands compete with Blue Bunny? - [Menchie's](/demand/us/brands/menchie-s) - [Pinkberry](/demand/us/brands/pinkberry) - [TCBY](/demand/us/brands/tcby) - [Yasso](/demand/us/brands/yasso): Head-to-head: /demand/us/compare/blue-bunny-vs-yasso - [Halo Top](/demand/us/brands/halo-top): Head-to-head: /demand/us/compare/blue-bunny-vs-halo-top - [Yogurtland](/demand/us/brands/yogurtland): Head-to-head: /demand/us/compare/blue-bunny-vs-yogurtland - [Kemps](/demand/us/brands/kemps): Head-to-head: /demand/us/compare/blue-bunny-vs-kemps - [Ben & Jerry's](/demand/us/brands/ben-and-jerrys): Head-to-head: /demand/us/compare/ben-and-jerrys-vs-blue-bunny ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blue Bunny: search popularity in the United States". https://gobrandwave.com/demand/us/brands/blue-bunny This page is also available as HTML at https://gobrandwave.com/demand/us/brands/blue-bunny. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.