---
title: "Blue Buffalo: search popularity in the United States"
description: "Blue Buffalo makes dog and cat food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/blue-buffalo"
publisher: "Brandwave"
---

# Blue Buffalo: search popularity in the United States

Blue Buffalo makes dog and cat food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blue Buffalo
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dog food brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog food brands | 5 | 8% | 49.5K |
| Cat food brands | 9 | 6.3% | 18.1K |

- [Dog food brands](/demand/us/categories/us-dog-food-brands)
- [Cat food brands](/demand/us/categories/us-cat-food-brands)

## Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Buffalo did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog food brands

- Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin
- Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog
- Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm

Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Blue Buffalo changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Buffalo in the United States fell from 113K to 67.6K.
- Across the 12 months ending September 2026, Blue Buffalo’s share of searches among dog food brands in the United States decreased from 12.2% to 8%.
- Across the 12 months ending September 2026, Blue Buffalo’s share of searches among dog food brands in the United States peaked at 12.4% in November 2025 and was lowest at 8% in September 2026.
- Across the 12 months ending September 2026, Blue Buffalo fell from 3rd to 5th among dog food brands in the United States.
- Across the 12 months ending September 2026, Blue Buffalo’s share of searches among cat food brands in the United States peaked at 7.3% in February 2026 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Blue Buffalo fell from 5th to 9th among cat food brands in the United States.

## How did search popularity change for United States dog food brands in September 2026?

- In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches.
- In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%.
- In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
- In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
- In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%.
- In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%.

## How did search popularity change for United States cat food brands in September 2026?

- In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches.
- In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches.
- In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog food brands | 90.5K | 12.2% | 3 |
| Nov 2025 | Dog food brands | 90.5K | 12.4% | 3 |
| Dec 2025 | Dog food brands | 90.5K | 12.3% | 3 |
| Jan 2026 | Dog food brands | 90.5K | 11.4% | 3 |
| Feb 2026 | Dog food brands | 74K | 11.1% | 3 |
| Mar 2026 | Dog food brands | 60.5K | 8.5% | 4 |
| Apr 2026 | Dog food brands | 74K | 10.1% | 4 |
| May 2026 | Dog food brands | 74K | 10.1% | 3 |
| Jun 2026 | Dog food brands | 60.5K | 9% | 4 |
| Jul 2026 | Dog food brands | 60.5K | 8.9% | 4 |
| Aug 2026 | Dog food brands | 60.5K | 8.4% | 4 |
| Sep 2026 | Dog food brands | 49.5K | 8% | 5 |
| Oct 2025 | Cat food brands | 22.2K | 6.4% | 5 |
| Nov 2025 | Cat food brands | 22.2K | 6.7% | 4 |
| Dec 2025 | Cat food brands | 22.2K | 7% | 4 |
| Jan 2026 | Cat food brands | 22.2K | 5.9% | 5 |
| Feb 2026 | Cat food brands | 22.2K | 7.3% | 4 |
| Mar 2026 | Cat food brands | 22.2K | 6.6% | 5 |
| Apr 2026 | Cat food brands | 18.1K | 5.7% | 5 |
| May 2026 | Cat food brands | 18.1K | 5.4% | 7 |
| Jun 2026 | Cat food brands | 18.1K | 6.2% | 8 |
| Jul 2026 | Cat food brands | 18.1K | 6% | 8 |
| Aug 2026 | Cat food brands | 18.1K | 5.9% | 10 |
| Sep 2026 | Cat food brands | 18.1K | 6.3% | 9 |

## How are Blue Buffalo’s branded searches counted?

Brandwave collects information about searches that people make online using Blue Buffalo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blue buffalo cat food”
- “blue buffalo dog food”

## Which dog food brands compete with Blue Buffalo?

- [Purina](/demand/us/brands/purina)
- [The Farmer's Dog](/demand/us/brands/the-farmers-dog): Head-to-head: /demand/us/compare/blue-buffalo-vs-the-farmers-dog
- [Open Farm](/demand/us/brands/open-farm): Head-to-head: /demand/us/compare/blue-buffalo-vs-open-farm
- [Royal Canin](/demand/us/brands/royal-canin): Head-to-head: /demand/us/compare/blue-buffalo-vs-royal-canin
- [Ollie](/demand/us/brands/ollie): Head-to-head: /demand/us/compare/blue-buffalo-vs-ollie
- [Spot & Tango](/demand/us/brands/spot-and-tango): Head-to-head: /demand/us/compare/blue-buffalo-vs-spot-and-tango
- [Hill's](/demand/us/brands/hills)
- [Pedigree](/demand/us/brands/pedigree)
- [Orijen](/demand/us/brands/orijen)
- [Acana](/demand/us/brands/acana)
- [Stella & Chewy’s](/demand/us/brands/stella-and-chewys)
- [Merrick](/demand/us/brands/merrick)
- [Taste of the Wild](/demand/us/brands/taste-of-the-wild)
- [Farmina](/demand/us/brands/farmina)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blue Buffalo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/blue-buffalo

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/blue-buffalo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.