---
title: "Black+Decker: search popularity in the United States"
description: "Black+Decker is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/black-and-decker"
publisher: "Brandwave"
---

# Black+Decker: search popularity in the United States

Black+Decker is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Black+Decker
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among power tool brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Power tool brands | 7 | 3.7% | 33.1K |

- [Power tool brands](/demand/us/categories/us-power-tool-brands)

## Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita
- Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti
- Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch
- Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee

Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Black+Decker changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker in the United States held steady at 33.1K.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States peaked at 4.1% in May 2026 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, Black+Decker rose from 9th to 7th among power tool brands in the United States.

## How did search popularity change for United States power tool brands in September 2026?

- In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.
- In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
- In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
- In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power tool brands | 33.1K | 3.3% | 9 |
| Nov 2025 | Power tool brands | 33.1K | 2.9% | 10 |
| Dec 2025 | Power tool brands | 33.1K | 2.9% | 10 |
| Jan 2026 | Power tool brands | 27.1K | 2.9% | 9 |
| Feb 2026 | Power tool brands | 22.2K | 2.5% | 9 |
| Mar 2026 | Power tool brands | 33.1K | 3% | 8 |
| Apr 2026 | Power tool brands | 33.1K | 3.3% | 8 |
| May 2026 | Power tool brands | 40.5K | 4.1% | 7 |
| Jun 2026 | Power tool brands | 33.1K | 3.3% | 7 |
| Jul 2026 | Power tool brands | 33.1K | 3.6% | 7 |
| Aug 2026 | Power tool brands | 33.1K | 3.3% | 7 |
| Sep 2026 | Power tool brands | 33.1K | 3.7% | 7 |

## How are Black+Decker’s branded searches counted?

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black and decker”

## Which power tool brands compete with Black+Decker?

- [Milwaukee](/demand/us/brands/milwaukee)
- [DeWalt](/demand/us/brands/dewalt)
- [Ryobi](/demand/us/brands/ryobi)
- [Kobalt](/demand/us/brands/kobalt): Head-to-head: /demand/us/compare/black-and-decker-vs-kobalt
- [Hilti](/demand/us/brands/hilti): Head-to-head: /demand/us/compare/black-and-decker-vs-hilti
- [Makita](/demand/us/brands/makita): Head-to-head: /demand/us/compare/black-and-decker-vs-makita
- [Festool](/demand/us/brands/festool): Head-to-head: /demand/us/compare/black-and-decker-vs-festool
- [RIDGID](/demand/us/brands/ridgid): Head-to-head: /demand/us/compare/black-and-decker-vs-ridgid
- [Craftsman](/demand/us/brands/craftsman)
- [Hart](/demand/us/brands/hart-tools)
- [Metabo HPT](/demand/us/brands/metabo-hpt)
- [FLEX](/demand/us/brands/flex-power-tools)
- [Porter-Cable](/demand/us/brands/porter-cable)
- [Bosch](/demand/us/brands/bosch)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Black+Decker: search popularity in the United States". https://gobrandwave.com/demand/us/brands/black-and-decker

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/black-and-decker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.