--- title: "Billie: search popularity in the United States" description: "Billie sells razors and body care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/billie" publisher: "Brandwave" --- # Billie: search popularity in the United States Billie sells razors and body care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Billie - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among razor brands**: 17.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Razor brands | 3 | 17.1% | 33.1K | - [Razor brands](/demand/us/categories/us-razor-brands) ## Top razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Billie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billie is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harry's | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Billie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Schick | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dollar Shave Club | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about razor brands - Asked ChatGPT "What's the best razor for men?": 1. Gillette - Asked ChatGPT "Is a razor subscription worth it?": 1. Harry's, 2. Dollar Shave Club, 3. Billie, 4. Gillette - Asked ChatGPT "What's the best razor for women?": 1. Billie, 2. Schick, 3. Gillette - Searched Google, AI Overview "razors": 1. BIC, 2. Gillette, 3. Harry's - Searched Google, AI Overview "best razor": 1. Gillette, 2. Schick, 3. Harry's Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Billie changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Billie in the United States fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Billie’s share of searches among razor brands in the United States decreased from 19.5% to 17.1%. - Across the 12 months ending September 2026, Billie’s share of searches among razor brands in the United States peaked at 21.5% in April 2026 and was lowest at 17.1% in September 2026. ## How did search popularity change for United States razor brands in September 2026? - In September 2026, Gillette gained share of searches among razor brands in the United States, from 27.5% to 31.3%. - In September 2026, Schick gained share of searches among razor brands in the United States, from 1.6% to 2.3%. - In September 2026, Dollar Shave Club lost share of searches among razor brands in the United States, from 41.2% to 38.3%. - In September 2026, Billie lost share of searches among razor brands in the United States, from 18.4% to 17.1%. - In September 2026, Harry's lost share of searches among razor brands in the United States, from 8.2% to 7.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Razor brands | 40.5K | 19.5% | 3 | | Nov 2025 | Razor brands | 40.5K | 19.5% | 3 | | Dec 2025 | Razor brands | 40.5K | 18.8% | 3 | | Jan 2026 | Razor brands | 40.5K | 19.5% | 3 | | Feb 2026 | Razor brands | 33.1K | 19.4% | 3 | | Mar 2026 | Razor brands | 40.5K | 21.3% | 3 | | Apr 2026 | Razor brands | 40.5K | 21.5% | 3 | | May 2026 | Razor brands | 40.5K | 21.3% | 3 | | Jun 2026 | Razor brands | 40.5K | 19.6% | 3 | | Jul 2026 | Razor brands | 40.5K | 20% | 3 | | Aug 2026 | Razor brands | 40.5K | 18.4% | 3 | | Sep 2026 | Razor brands | 33.1K | 17.1% | 3 | ## How are Billie’s branded searches counted? Brandwave collects information about searches that people make online using Billie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “billie razor” ## Which razor brands compete with Billie? - [Dollar Shave Club](/demand/us/brands/dollar-shave-club): Head-to-head: /demand/us/compare/billie-vs-dollar-shave-club - [Gillette](/demand/us/brands/gillette): Head-to-head: /demand/us/compare/billie-vs-gillette - [Harry's](/demand/us/brands/harrys): Head-to-head: /demand/us/compare/billie-vs-harrys - [BIC](/demand/us/brands/bic): Head-to-head: /demand/us/compare/bic-vs-billie - [Schick](/demand/us/brands/schick): Head-to-head: /demand/us/compare/billie-vs-schick ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Billie: search popularity in the United States". https://gobrandwave.com/demand/us/brands/billie This page is also available as HTML at https://gobrandwave.com/demand/us/brands/billie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.