---
title: "Big O Tires: search popularity in United States"
description: "Big O Tires is a tire retailer and auto service chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/big-o-tires"
publisher: "Brandwave"
---

# Big O Tires: search popularity in United States

Big O Tires is a tire retailer and auto service chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Big O Tires
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among tire retailers**: 7.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tire retailers | 3 | 7.7% | 450K |

- [Tire retailers](/demand/us/categories/us-tire-retailers)

## How has branded search demand for Big O Tires changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Big O Tires in United States fell from 550K to 450K.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States decreased from 8.9% to 7.7%.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States peaked at 8.9% in October 2025 and was lowest at 7.3% in February 2026.

## How did search popularity change for United States tire retailers in September 2026?

- Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tire retailers | 550K | 8.9% | 3 |
| Nov 2025 | Tire retailers | 550K | 7.6% | 3 |
| Dec 2025 | Tire retailers | 450K | 7.6% | 3 |
| Jan 2026 | Tire retailers | 450K | 7.7% | 3 |
| Feb 2026 | Tire retailers | 368K | 7.3% | 3 |
| Mar 2026 | Tire retailers | 450K | 7.5% | 3 |
| Apr 2026 | Tire retailers | 450K | 8.9% | 3 |
| May 2026 | Tire retailers | 450K | 7.7% | 3 |
| Jun 2026 | Tire retailers | 450K | 7.9% | 3 |
| Jul 2026 | Tire retailers | 450K | 7.9% | 3 |
| Aug 2026 | Tire retailers | 450K | 7.7% | 3 |
| Sep 2026 | Tire retailers | 450K | 7.7% | 3 |

## How is Big O Tires measured?

Brandwave collects information about searches that people make online using Big O Tires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “big o tires”

## Which tire retailers compete with Big O Tires?

- [Discount Tire](/demand/us/brands/discount-tire): Head-to-head: /demand/us/compare/big-o-tires-vs-discount-tire
- [Tire Rack](/demand/us/brands/tire-rack): Head-to-head: /demand/us/compare/big-o-tires-vs-tire-rack
- [Belle Tire](/demand/us/brands/belle-tire): Head-to-head: /demand/us/compare/belle-tire-vs-big-o-tires
- [Les Schwab](/demand/us/brands/les-schwab): Head-to-head: /demand/us/compare/big-o-tires-vs-les-schwab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Big O Tires: search popularity in United States". https://gobrandwave.com/demand/us/brands/big-o-tires

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/big-o-tires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.