--- title: "Big Green Egg: search popularity in the United States" description: "Big Green Egg is a grill maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/big-green-egg" publisher: "Brandwave" --- # Big Green Egg: search popularity in the United States Big Green Egg is a grill maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Big Green Egg - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among grill brands**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grill brands | 4 | 7% | 49.5K | - [Grill brands](/demand/us/categories/us-grill-brands) ## Top grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Big Green Egg was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Big Green Egg is the tenth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grill brands - Asked ChatGPT "Which grill should I buy?": 1. Weber - Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg - Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef - Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Big Green Egg changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Big Green Egg in the United States held steady at 49.5K. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among grill brands in the United States peaked at 7.9% in November 2025 and was lowest at 4.8% in May 2026. ## How did search popularity change for United States grill brands in September 2026? - In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches. - In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%. - In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%. - In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%. - In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%. - Big Green Egg’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 5.2% to 7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grill brands | 49.5K | 7.3% | 4 | | Nov 2025 | Grill brands | 74K | 7.9% | 4 | | Dec 2025 | Grill brands | 60.5K | 7% | 4 | | Jan 2026 | Grill brands | 40.5K | 6.7% | 4 | | Feb 2026 | Grill brands | 40.5K | 6.8% | 4 | | Mar 2026 | Grill brands | 49.5K | 5.4% | 4 | | Apr 2026 | Grill brands | 60.5K | 5.4% | 4 | | May 2026 | Grill brands | 74K | 4.8% | 4 | | Jun 2026 | Grill brands | 74K | 5.2% | 4 | | Jul 2026 | Grill brands | 74K | 6.6% | 4 | | Aug 2026 | Grill brands | 60.5K | 6.8% | 4 | | Sep 2026 | Grill brands | 49.5K | 7% | 4 | ## How are Big Green Egg’s branded searches counted? Brandwave collects information about searches that people make online using Big Green Egg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “big green egg” ## Which grill brands compete with Big Green Egg? - [Traeger](/demand/us/brands/traeger): Head-to-head: /demand/us/compare/big-green-egg-vs-traeger - [Weber](/demand/us/brands/weber): Head-to-head: /demand/us/compare/big-green-egg-vs-weber - [Blackstone](/demand/us/brands/blackstone-griddles): Head-to-head: /demand/us/compare/big-green-egg-vs-blackstone-griddles - [Recteq](/demand/us/brands/recteq): Head-to-head: /demand/us/compare/big-green-egg-vs-recteq - [Napoleon](/demand/us/brands/napoleon): Head-to-head: /demand/us/compare/big-green-egg-vs-napoleon - [Kamado Joe](/demand/us/brands/kamado-joe) - [Nexgrill](/demand/us/brands/nexgrill) - [Z Grills](/demand/us/brands/z-grills) - [Char-Broil](/demand/us/brands/char-broil) - [Pit Boss](/demand/us/brands/pit-boss) - [Char-Griller](/demand/us/brands/char-griller) - [Oklahoma Joe's](/demand/us/brands/oklahoma-joe-s) - [Masterbuilt](/demand/us/brands/masterbuilt) - [Camp Chef](/demand/us/brands/camp-chef) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Big Green Egg: search popularity in the United States". https://gobrandwave.com/demand/us/brands/big-green-egg This page is also available as HTML at https://gobrandwave.com/demand/us/brands/big-green-egg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.