--- title: "Betterment: search popularity in United States" description: "Betterment is a robo adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/betterment" publisher: "Brandwave" --- # Betterment: search popularity in United States Betterment is a robo adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Betterment - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among high yield savings brands**: 0.68% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | High yield savings brands | 5 | 0.68% | 90.5K | | Investment platforms | 3 | 11.3% | 90.5K | | Robo advisors | 2 | 35.2% | 90.5K | - [High yield savings brands](/demand/us/categories/us-high-yield-savings-brands) - [Investment platforms](/demand/us/categories/us-investment-platforms) - [Robo advisors](/demand/us/categories/us-robo-advisors) ## How has branded search demand for Betterment changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Betterment in United States fell from 110K to 90.5K. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among high yield savings brands in United States held steady, from 0.8% to 0.68%. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among investment platforms in United States peaked at 15.7% in January 2026 and was lowest at 9.8% in May 2026. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States decreased from 37.8% to 35.2%. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States peaked at 43.9% in January 2026 and was lowest at 34.3% in December 2025. ## How did search popularity change for United States high yield savings brands in September 2026? - In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%. - In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%. - Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## How did search popularity change for United States investment platforms in September 2026? - Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Fidelity in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## How did search popularity change for United States robo advisors in September 2026? - Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. - Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | High yield savings brands | 110K | 0.8% | 5 | | Nov 2025 | High yield savings brands | 90.5K | 0.66% | 5 | | Dec 2025 | High yield savings brands | 90.5K | 0.66% | 5 | | Jan 2026 | High yield savings brands | 165K | 1.2% | 5 | | Feb 2026 | High yield savings brands | 135K | 0.98% | 5 | | Mar 2026 | High yield savings brands | 135K | 0.97% | 5 | | Apr 2026 | High yield savings brands | 135K | 0.97% | 5 | | May 2026 | High yield savings brands | 90.5K | 0.65% | 5 | | Jun 2026 | High yield savings brands | 90.5K | 0.66% | 5 | | Jul 2026 | High yield savings brands | 90.5K | 0.66% | 5 | | Aug 2026 | High yield savings brands | 90.5K | 0.67% | 5 | | Sep 2026 | High yield savings brands | 90.5K | 0.68% | 5 | | Oct 2025 | Investment platforms | 110K | 11.6% | 3 | | Nov 2025 | Investment platforms | 90.5K | 11.6% | 3 | | Dec 2025 | Investment platforms | 90.5K | 11.2% | 3 | | Jan 2026 | Investment platforms | 165K | 15.7% | 2 | | Feb 2026 | Investment platforms | 135K | 13.4% | 3 | | Mar 2026 | Investment platforms | 135K | 13% | 3 | | Apr 2026 | Investment platforms | 135K | 13.5% | 3 | | May 2026 | Investment platforms | 90.5K | 9.8% | 3 | | Jun 2026 | Investment platforms | 90.5K | 9.8% | 3 | | Jul 2026 | Investment platforms | 90.5K | 11.7% | 3 | | Aug 2026 | Investment platforms | 90.5K | 11.3% | 3 | | Sep 2026 | Investment platforms | 90.5K | 11.3% | 3 | | Oct 2025 | Robo advisors | 110K | 37.8% | 2 | | Nov 2025 | Robo advisors | 90.5K | 37.9% | 2 | | Dec 2025 | Robo advisors | 90.5K | 34.3% | 2 | | Jan 2026 | Robo advisors | 165K | 43.9% | 1 | | Feb 2026 | Robo advisors | 135K | 39% | 2 | | Mar 2026 | Robo advisors | 135K | 34.5% | 2 | | Apr 2026 | Robo advisors | 135K | 39% | 2 | | May 2026 | Robo advisors | 90.5K | 34.3% | 2 | | Jun 2026 | Robo advisors | 90.5K | 34.3% | 2 | | Jul 2026 | Robo advisors | 90.5K | 38.8% | 2 | | Aug 2026 | Robo advisors | 90.5K | 35.1% | 2 | | Sep 2026 | Robo advisors | 90.5K | 35.2% | 2 | ## How is Betterment measured? Brandwave collects information about searches that people make online using Betterment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “betterment” ## Which high yield savings brands compete with Betterment? - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/betterment-vs-capital-one - [American Express](/demand/us/brands/american-express): Head-to-head: /demand/us/compare/american-express-vs-betterment - [Discover](/demand/us/brands/discover): Head-to-head: /demand/us/compare/betterment-vs-discover - [Marcus](/demand/us/brands/marcus): Head-to-head: /demand/us/compare/betterment-vs-marcus ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Betterment: search popularity in United States". https://gobrandwave.com/demand/us/brands/betterment This page is also available as HTML at https://gobrandwave.com/demand/us/brands/betterment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.