--- title: "Benadryl: search popularity in the United States" description: "Benadryl is a Kenvue allergy and hayfever brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/benadryl-uk" publisher: "Brandwave" --- # Benadryl: search popularity in the United States Benadryl is a Kenvue allergy and hayfever brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Benadryl - **Owned by**: Kenvue - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among allergy medicine brands**: 30.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Allergy medicine brands | 1 | 30.3% | 450K | - [Allergy medicine brands](/demand/us/categories/us-allergy-medicine-brands) ## Top allergy medicine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Benadryl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Benadryl is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allegra | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Claritin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Zyrtec | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Flonase | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Nasacort | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Xyzal | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Benadryl | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about allergy medicine brands - Asked ChatGPT "What's the best allergy medicine?": 1. Allegra, 2. Zyrtec, 3. Flonase, 4. Claritin - Asked ChatGPT "What's the best non-drowsy allergy medicine?": 1. Allegra, 2. Claritin, 3. Zyrtec, 4. Flonase - Asked ChatGPT "What's the best nasal spray for allergies?": 1. Flonase, 2. Nasacort - Searched Google, AI Overview "allergy medicine": 1. Claritin, 2. Allegra, 3. Zyrtec, 4. Xyzal, 5. Benadryl, 6. Flonase, 7. Nasacort - Searched Google, AI Overview "best allergy medicine": 1. Allegra, 2. Claritin, 3. Zyrtec, 4. Flonase, 5. Nasacort, 6. Xyzal, 7. Benadryl Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Benadryl changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Benadryl in the United States held steady at 450K. - Across the 12 months ending September 2026, Benadryl’s share of searches among allergy medicine brands in the United States decreased from 32.3% to 30.3%. - Across the 12 months ending September 2026, Benadryl’s share of searches among allergy medicine brands in the United States peaked at 34.7% in July 2026 and was lowest at 22.6% in April 2026. ## How did search popularity change for United States allergy medicine brands in September 2026? - In September 2026, Flonase overtook Claritin to rank 3rd among allergy medicine brands in the United States, with 13.5% of the searches. - In September 2026, Allegra gained share of searches among allergy medicine brands in the United States, from 7.9% to 9.1%. - In September 2026, Xyzal gained share of searches among allergy medicine brands in the United States, from 7.9% to 9.1%. - In September 2026, Benadryl lost share of searches among allergy medicine brands in the United States, from 32.3% to 30.3%. - In September 2026, Zyrtec lost share of searches among allergy medicine brands in the United States, from 26.4% to 24.7%. - In September 2026, Claritin lost share of searches among allergy medicine brands in the United States, from 11.8% to 11.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Allergy medicine brands | 450K | 32.3% | 1 | | Nov 2025 | Allergy medicine brands | 368K | 30.8% | 1 | | Dec 2025 | Allergy medicine brands | 368K | 29.7% | 1 | | Jan 2026 | Allergy medicine brands | 450K | 33% | 1 | | Feb 2026 | Allergy medicine brands | 368K | 28% | 1 | | Mar 2026 | Allergy medicine brands | 450K | 24.2% | 1 | | Apr 2026 | Allergy medicine brands | 450K | 22.6% | 2 | | May 2026 | Allergy medicine brands | 450K | 26.3% | 1 | | Jun 2026 | Allergy medicine brands | 450K | 33.3% | 1 | | Jul 2026 | Allergy medicine brands | 450K | 34.7% | 1 | | Aug 2026 | Allergy medicine brands | 450K | 32.3% | 1 | | Sep 2026 | Allergy medicine brands | 450K | 30.3% | 1 | ## How are Benadryl’s branded searches counted? Brandwave collects information about searches that people make online using Benadryl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “benadryl” ## Which allergy medicine brands compete with Benadryl? - [Zyrtec](/demand/us/brands/zyrtec): Head-to-head: /demand/us/compare/benadryl-uk-vs-zyrtec - [Flonase](/demand/us/brands/flonase): Head-to-head: /demand/us/compare/benadryl-uk-vs-flonase - [Claritin](/demand/us/brands/claritin): Head-to-head: /demand/us/compare/benadryl-uk-vs-claritin - [Allegra](/demand/us/brands/allegra): Head-to-head: /demand/us/compare/allegra-vs-benadryl-uk - [Xyzal](/demand/us/brands/xyzal): Head-to-head: /demand/us/compare/benadryl-uk-vs-xyzal - [Nasacort](/demand/us/brands/nasacort) ## Who owns Benadryl? Benadryl is owned by Kenvue. Brandwave also tracks Tylenol and Zarbee's, owned by the same company, in the United States. - [Kenvue](/demand/us/companies/kenvue): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Benadryl? Benadryl is owned by Kenvue. Brandwave also tracks Tylenol and Zarbee's, owned by the same company, in the United States. ## Cite this page Brandwave. "Benadryl: search popularity in the United States". https://gobrandwave.com/demand/us/brands/benadryl-uk This page is also available as HTML at https://gobrandwave.com/demand/us/brands/benadryl-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.