---
title: "Ben & Jerry's: search popularity in United States"
description: "Ben & Jerry's is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/ben-and-jerrys"
publisher: "Brandwave"
---

# Ben & Jerry's: search popularity in United States

Ben & Jerry's is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ben & Jerry's
- **Owned by**: Unilever
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among frozen yoghurt brands**: 0.22%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen yoghurt brands | 4 | 0.22% | 490 |

- [Frozen yoghurt brands](/demand/us/categories/us-frozen-yoghurt-brands)

## How has branded search demand for Ben & Jerry's changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ben & Jerry's in United States fell from 1.9K to 490.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 0.88% to 0.22%.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 1.2% in April 2026 and was lowest at 0.18% in July 2026.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.
- In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
- In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.
- Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen yoghurt brands | 1.9K | 0.88% | 4 |
| Nov 2025 | Frozen yoghurt brands | 1.6K | 0.91% | 4 |
| Dec 2025 | Frozen yoghurt brands | 1.6K | 0.79% | 4 |
| Jan 2026 | Frozen yoghurt brands | 1.6K | 0.71% | 4 |
| Feb 2026 | Frozen yoghurt brands | 1.6K | 0.44% | 4 |
| Mar 2026 | Frozen yoghurt brands | 2.4K | 0.75% | 4 |
| Apr 2026 | Frozen yoghurt brands | 3.6K | 1.2% | 4 |
| May 2026 | Frozen yoghurt brands | 1.9K | 0.56% | 4 |
| Jun 2026 | Frozen yoghurt brands | 1.3K | 0.38% | 4 |
| Jul 2026 | Frozen yoghurt brands | 600 | 0.18% | 4 |
| Aug 2026 | Frozen yoghurt brands | 600 | 0.21% | 4 |
| Sep 2026 | Frozen yoghurt brands | 490 | 0.22% | 4 |

## How is Ben & Jerry's measured?

Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ben jerry s”
- “benjerrys”

## Which frozen yoghurt brands compete with Ben & Jerry's?

- [Menchie's](/demand/us/brands/menchie-s): Head-to-head: /demand/us/compare/ben-and-jerrys-vs-menchie-s
- [Yasso](/demand/us/brands/yasso): Head-to-head: /demand/us/compare/ben-and-jerrys-vs-yasso
- [Halo Top](/demand/us/brands/halo-top): Head-to-head: /demand/us/compare/ben-and-jerrys-vs-halo-top

## Who owns Ben & Jerry's?

Ben & Jerry's is owned by Unilever. Brandwave does not track any other brands owned by Unilever.

- [Unilever](/demand/us/companies/unilever): Owns 17 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ben & Jerry's?

Ben & Jerry's is owned by Unilever. Brandwave does not track any other brands owned by Unilever.

## Cite this page

Brandwave. "Ben & Jerry's: search popularity in United States". https://gobrandwave.com/demand/us/brands/ben-and-jerrys

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ben-and-jerrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.