--- title: "Bedsure: search popularity in the United States" description: "Bedsure makes bedding and heated blankets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/bedsure" publisher: "Brandwave" --- # Bedsure: search popularity in the United States Bedsure makes bedding and heated blankets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bedsure - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among bedding brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bedding brands | 6 | 3.8% | 14.8K | - [Bedding brands](/demand/us/categories/us-bedding-brands) ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bedsure did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Bedsure changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bedsure in the United States held steady at 14.8K. - Across the 12 months ending September 2026, Bedsure’s share of searches among bedding brands in the United States peaked at 4.9% in December 2025 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Bedsure fell from 4th to 6th among bedding brands in the United States. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%. - In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%. - In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%. - In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%. - In September 2026, Quince lost share of searches among bedding brands in the United States, from 6.6% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bedding brands | 14.8K | 3.6% | 4 | | Nov 2025 | Bedding brands | 18.1K | 2.3% | 6 | | Dec 2025 | Bedding brands | 33.1K | 4.9% | 4 | | Jan 2026 | Bedding brands | 18.1K | 4.1% | 4 | | Feb 2026 | Bedding brands | 12.1K | 3.4% | 5 | | Mar 2026 | Bedding brands | 14.8K | 4.1% | 5 | | Apr 2026 | Bedding brands | 12.1K | 3% | 5 | | May 2026 | Bedding brands | 14.8K | 3.5% | 6 | | Jun 2026 | Bedding brands | 14.8K | 4.1% | 5 | | Jul 2026 | Bedding brands | 14.8K | 4% | 6 | | Aug 2026 | Bedding brands | 14.8K | 3.6% | 6 | | Sep 2026 | Bedding brands | 14.8K | 3.8% | 6 | ## How are Bedsure’s branded searches counted? Brandwave collects information about searches that people make online using Bedsure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bedsure” ## Which bedding brands compete with Bedsure? - [Brooklinen](/demand/us/brands/brooklinen) - [Cozy Earth](/demand/us/brands/cozy-earth): Head-to-head: /demand/us/compare/bedsure-vs-cozy-earth - [Boll & Branch](/demand/us/brands/boll-branch): Head-to-head: /demand/us/compare/bedsure-vs-boll-branch - [Quince](/demand/us/brands/quince): Head-to-head: /demand/us/compare/bedsure-vs-quince - [Parachute](/demand/us/brands/parachute): Head-to-head: /demand/us/compare/bedsure-vs-parachute - [Ettitude](/demand/us/brands/ettitude): Head-to-head: /demand/us/compare/bedsure-vs-ettitude ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bedsure: search popularity in the United States". https://gobrandwave.com/demand/us/brands/bedsure This page is also available as HTML at https://gobrandwave.com/demand/us/brands/bedsure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.