--- title: "Bath & Body Works: search popularity in the United States" description: "Bath & Body Works is a retailer of body care and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/bath-body-works" publisher: "Brandwave" --- # Bath & Body Works: search popularity in the United States Bath & Body Works is a retailer of body care and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bath & Body Works - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among beauty retailers**: 16.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beauty retailers | 3 | 16.7% | 3.4M | | Candle brands | 4 | 5.6% | 33.1K | - [Beauty retailers in the US](/demand/us/categories/us-beauty-retailers) - [Candle brands](/demand/us/categories/us-candle-brands) ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Bath & Body Works was mentioned in two out of three: in two of the three ChatGPT answers. Bath & Body Works is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sephora | 1st | 3 of 3 | 3 of 3 | | Ulta Beauty | 2nd | 3 of 3 | 3 of 3 | | Bluemercury | 3rd | 1 of 3 | 1 of 3 | | Bath & Body Works | 4th | 2 of 3 | 2 of 3 | | Sally Beauty | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy makeup and skincare in the US?": 1. Sephora, 2. Ulta Beauty - Asked ChatGPT "What are the best beauty stores in the US?": 1. Sephora, 2. Ulta Beauty, 3. Bluemercury, 4. Sally Beauty, 5. Bath & Body Works - Asked ChatGPT "Which beauty store in the US has the best rewards program?": 1. Ulta Beauty, 2. Sephora, 3. Bath & Body Works Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Bath & Body Works changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bath & Body Works in the United States fell from 4.1M to 3.4M. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among beauty retailers in the United States decreased from 19.7% to 16.7%. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among beauty retailers in the United States peaked at 29% in December 2025 and was lowest at 14% in April 2026. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among candle brands in the United States peaked at 7.9% in December 2025 and was lowest at 3.9% in July 2026. ## How did search popularity change for United States beauty retailers in September 2026? - In September 2026, Ulta Beauty gained share of searches among beauty retailers in the United States, from 39.4% to 40.8%. - In September 2026, Sephora gained share of searches among beauty retailers in the United States, from 29.5% to 30.5%. - In September 2026, Bath & Body Works lost share of searches among beauty retailers in the United States, from 19.7% to 16.7%. - Estimated monthly branded searches for Bluemercury in the United States rose 22.2% over 12 measured months, from 135K to 165K in September 2026. ## How did search popularity change for United States candle brands in September 2026? - In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches. - In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches. - In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%. - In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%. - In September 2026, Diptyque lost share of searches among candle brands in the United States, from 12.4% to 8.4%. - Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beauty retailers | 4.1M | 19.7% | 3 | | Nov 2025 | Beauty retailers | 7.5M | 25.6% | 3 | | Dec 2025 | Beauty retailers | 11.1M | 29% | 2 | | Jan 2026 | Beauty retailers | 3.4M | 17.1% | 3 | | Feb 2026 | Beauty retailers | 3.4M | 19.7% | 3 | | Mar 2026 | Beauty retailers | 3.4M | 16.7% | 3 | | Apr 2026 | Beauty retailers | 2.7M | 14% | 3 | | May 2026 | Beauty retailers | 3.4M | 16.7% | 3 | | Jun 2026 | Beauty retailers | 4.1M | 22.5% | 3 | | Jul 2026 | Beauty retailers | 3.4M | 17.4% | 3 | | Aug 2026 | Beauty retailers | 4.1M | 19.7% | 3 | | Sep 2026 | Beauty retailers | 3.4M | 16.7% | 3 | | Oct 2025 | Candle brands | 40.5K | 5.8% | 4 | | Nov 2025 | Candle brands | 60.5K | 5.7% | 4 | | Dec 2025 | Candle brands | 110K | 7.9% | 3 | | Jan 2026 | Candle brands | 27.1K | 4.5% | 4 | | Feb 2026 | Candle brands | 22.2K | 4.6% | 4 | | Mar 2026 | Candle brands | 22.2K | 5% | 4 | | Apr 2026 | Candle brands | 18.1K | 4.2% | 4 | | May 2026 | Candle brands | 22.2K | 5% | 4 | | Jun 2026 | Candle brands | 18.1K | 4.2% | 4 | | Jul 2026 | Candle brands | 18.1K | 3.9% | 4 | | Aug 2026 | Candle brands | 27.1K | 4.5% | 4 | | Sep 2026 | Candle brands | 33.1K | 5.6% | 4 | ## How are Bath & Body Works’ branded searches counted? Brandwave collects information about searches that people make online using Bath & Body Works’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bath and body works” - “bath and body works candles” ## Which beauty retailers compete with Bath & Body Works? - [Ulta Beauty](/demand/us/brands/ulta-beauty): Head-to-head: /demand/us/compare/bath-body-works-vs-ulta-beauty - [Sephora](/demand/us/brands/sephora): Head-to-head: /demand/us/compare/bath-body-works-vs-sephora - [Sally Beauty](/demand/us/brands/sally-beauty): Head-to-head: /demand/us/compare/bath-body-works-vs-sally-beauty - [Bluemercury](/demand/us/brands/bluemercury): Head-to-head: /demand/us/compare/bath-body-works-vs-bluemercury ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bath & Body Works: search popularity in the United States". https://gobrandwave.com/demand/us/brands/bath-body-works This page is also available as HTML at https://gobrandwave.com/demand/us/brands/bath-body-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.