---
title: "Barnes & Noble: search popularity in United States"
description: "Barnes & Noble is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/barnes-noble"
publisher: "Brandwave"
---

# Barnes & Noble: search popularity in United States

Barnes & Noble is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Barnes & Noble
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among bookstores**: 81.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 1 | 81.8% | 7.5M |

- [Bookstores](/demand/us/categories/us-bookstores)

## How has branded search demand for Barnes & Noble changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Barnes & Noble in United States rose from 6.1M to 7.5M.
- Across the 12 months ending September 2026, Barnes & Noble’s estimated Share of Search among bookstores in United States increased from 80.4% to 81.8%.
- Across the 12 months ending September 2026, Barnes & Noble’s estimated Share of Search among bookstores in United States peaked at 84.8% in December 2025 and was lowest at 80.4% in October 2025.

## How did search popularity change for United States bookstores in September 2026?

- In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%.
- In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
- Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 6.1M | 80.4% | 1 |
| Nov 2025 | Bookstores | 7.5M | 83.4% | 1 |
| Dec 2025 | Bookstores | 11.1M | 84.8% | 1 |
| Jan 2026 | Bookstores | 7.5M | 80.5% | 1 |
| Feb 2026 | Bookstores | 6.1M | 80.4% | 1 |
| Mar 2026 | Bookstores | 7.5M | 82% | 1 |
| Apr 2026 | Bookstores | 6.1M | 80.4% | 1 |
| May 2026 | Bookstores | 7.5M | 80.5% | 1 |
| Jun 2026 | Bookstores | 7.5M | 83.4% | 1 |
| Jul 2026 | Bookstores | 7.5M | 81.8% | 1 |
| Aug 2026 | Bookstores | 7.5M | 80.5% | 1 |
| Sep 2026 | Bookstores | 7.5M | 81.8% | 1 |

## How is Barnes & Noble measured?

Brandwave collects information about searches that people make online using Barnes & Noble’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “barnes and noble”
- “barnes noble”

## Which bookstores compete with Barnes & Noble?

- [Half Price Books](/demand/us/brands/half-price-books): Head-to-head: /demand/us/compare/barnes-noble-vs-half-price-books
- [Books-A-Million](/demand/us/brands/books-a-million): Head-to-head: /demand/us/compare/barnes-noble-vs-books-a-million

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Barnes & Noble: search popularity in United States". https://gobrandwave.com/demand/us/brands/barnes-noble

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/barnes-noble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.