--- title: "Bank of America: search popularity in the United States" description: "Bank of America is a US bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/bank-of-america" publisher: "Brandwave" --- # Bank of America: search popularity in the United States Bank of America is a US bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bank of America - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among banks**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banks | 3 | 15.7% | 7.5M | | Auto loan brands | 7 | 0.23% | 33.1K | | Mortgage lenders | 5 | 4% | 90.5K | - [Banks in the US](/demand/us/categories/us-banks) - [Auto loan brands](/demand/us/categories/us-auto-loan-brands) - [Mortgage lenders](/demand/us/categories/us-mortgage-lenders) ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bank of America is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wells Fargo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Citi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | U.S. Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PNC Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Truist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use for checking in the US?": 1. Chase, 2. Capital One, 3. Ally Bank, 4. Bank of America, 5. U.S. Bank - Asked ChatGPT "What are the best banks in the US?": 1. Chase, 2. Capital One, 3. Ally Bank - Asked ChatGPT "What's the best big bank in the US for a checking account?": 1. Chase, 2. Bank of America, 3. Wells Fargo, 4. Citi, 5. Capital One - Searched Google, AI Overview "checking account": 1. Bank of America - Searched Google, AI Overview "bank accounts": 1. Chase, 2. Bank of America Not named in any answer: PNC Bank and Truist. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Bank of America changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bank of America in the United States fell from 11.2M to 7.6M. - Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States decreased from 19.6% to 15.7%. - Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States peaked at 19.8% in March 2026 and was lowest at 15.7% in September 2026. - Across the 12 months ending September 2026, Bank of America fell from 2nd to 3rd among banks in the United States. - Across the 12 months ending September 2026, Bank of America’s share of searches among auto loan brands in the United States held steady, from 0.16% to 0.23%. - Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States increased from 3.2% to 4%. - Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States peaked at 4.7% in August 2026 and was lowest at 2% in January 2026. - Across the 12 months ending September 2026, Bank of America rose from 7th to 5th among mortgage lenders in the United States. ## How did search popularity change for United States banks in September 2026? - In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches. - In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%. - In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%. - In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%. - In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%. - Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## How did search popularity change for United States auto loan brands in September 2026? - In September 2026, Capital One gained share of searches among auto loan brands in the United States, from 62.9% to 64%. - In September 2026, Carvana gained share of searches among auto loan brands in the United States, from 28.1% to 28.6%. - In September 2026, Discover lost share of searches among auto loan brands in the United States, from 5.6% to 4.7%. - In September 2026, Navy Federal Credit Union rose from 7th to 6th among auto loan brands in the United States. - In September 2026, Bank of America fell from 6th to 7th among auto loan brands in the United States. - Estimated monthly branded searches for myAutoloan in the United States rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. ## How did search popularity change for United States mortgage lenders in September 2026? - In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%. - In September 2026, Pennymac gained share of searches among mortgage lenders in the United States, from 19.1% to 19.9%. - In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%. - In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%. - In September 2026, Chase lost share of searches among mortgage lenders in the United States, from 3.8% to 3.3%. - In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banks | 11.1M | 19.6% | 2 | | Nov 2025 | Banks | 9.1M | 18.5% | 2 | | Dec 2025 | Banks | 11.1M | 19.6% | 2 | | Jan 2026 | Banks | 9.1M | 18.3% | 2 | | Feb 2026 | Banks | 9.1M | 18.4% | 2 | | Mar 2026 | Banks | 11.1M | 19.8% | 2 | | Apr 2026 | Banks | 9.1M | 18.3% | 2 | | May 2026 | Banks | 9.1M | 17.9% | 2 | | Jun 2026 | Banks | 9.1M | 17.5% | 2 | | Jul 2026 | Banks | 9.1M | 18.3% | 2 | | Aug 2026 | Banks | 9.1M | 17.5% | 2 | | Sep 2026 | Banks | 7.5M | 15.7% | 3 | | Oct 2025 | Auto loan brands | 22.2K | 0.16% | 7 | | Nov 2025 | Auto loan brands | 22.2K | 0.17% | 7 | | Dec 2025 | Auto loan brands | 27.1K | 0.19% | 7 | | Jan 2026 | Auto loan brands | 40.5K | 0.29% | 7 | | Feb 2026 | Auto loan brands | 27.1K | 0.19% | 7 | | Mar 2026 | Auto loan brands | 40.5K | 0.27% | 7 | | Apr 2026 | Auto loan brands | 33.1K | 0.22% | 7 | | May 2026 | Auto loan brands | 49.5K | 0.33% | 7 | | Jun 2026 | Auto loan brands | 40.5K | 0.29% | 7 | | Jul 2026 | Auto loan brands | 60.5K | 0.41% | 7 | | Aug 2026 | Auto loan brands | 60.5K | 0.42% | 6 | | Sep 2026 | Auto loan brands | 33.1K | 0.23% | 7 | | Oct 2025 | Mortgage lenders | 74K | 3.2% | 7 | | Nov 2025 | Mortgage lenders | 60.5K | 3% | 7 | | Dec 2025 | Mortgage lenders | 74K | 3.3% | 6 | | Jan 2026 | Mortgage lenders | 60.5K | 2% | 8 | | Feb 2026 | Mortgage lenders | 60.5K | 2.1% | 8 | | Mar 2026 | Mortgage lenders | 74K | 2.3% | 7 | | Apr 2026 | Mortgage lenders | 90.5K | 3.4% | 6 | | May 2026 | Mortgage lenders | 110K | 4.5% | 4 | | Jun 2026 | Mortgage lenders | 110K | 4.6% | 4 | | Jul 2026 | Mortgage lenders | 90.5K | 4.1% | 5 | | Aug 2026 | Mortgage lenders | 110K | 4.7% | 4 | | Sep 2026 | Mortgage lenders | 90.5K | 4% | 5 | ## How are Bank of America’s branded searches counted? Brandwave collects information about searches that people make online using Bank of America’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bank of america” - “bank of america auto loan” - “bank of america mortgage” ## Which banks compete with Bank of America? - [Wells Fargo](/demand/us/brands/wells-fargo): Head-to-head: /demand/us/compare/bank-of-america-vs-wells-fargo - [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/bank-of-america-vs-capital-one - [Chase](/demand/us/brands/chase-bank): Head-to-head: /demand/us/compare/bank-of-america-vs-chase-bank - [PNC Bank](/demand/us/brands/pnc-bank): Head-to-head: /demand/us/compare/bank-of-america-vs-pnc-bank - [U.S. Bank](/demand/us/brands/us-bank): Head-to-head: /demand/us/compare/bank-of-america-vs-us-bank - [Citi](/demand/us/brands/citibank) - [Truist](/demand/us/brands/truist) - [Ally Bank](/demand/us/brands/ally-bank) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bank of America: search popularity in the United States". https://gobrandwave.com/demand/us/brands/bank-of-america This page is also available as HTML at https://gobrandwave.com/demand/us/brands/bank-of-america. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.