---
title: "Banfield Pet Hospital: search popularity in the United States"
description: "Banfield Pet Hospital is a chain of general practice vet clinics, many inside PetSmart stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/banfield-pet-hospital"
publisher: "Brandwave"
---

# Banfield Pet Hospital: search popularity in the United States

Banfield Pet Hospital is a chain of general practice vet clinics, many inside PetSmart stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Banfield Pet Hospital
- **Owned by**: Mars
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among veterinary hospital chains**: 60.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Veterinary hospital chains | 1 | 60.6% | 796K |

- [Veterinary hospital chains in the US](/demand/us/categories/us-veterinary-hospital-chains)

## How has branded search demand for Banfield Pet Hospital changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Banfield Pet Hospital in the United States fell from 851K to 796K.
- Across the 12 months ending September 2026, Banfield Pet Hospital’s share of searches among veterinary hospital chains in the United States increased from 59.4% to 60.6%.
- Across the 12 months ending September 2026, Banfield Pet Hospital’s share of searches among veterinary hospital chains in the United States peaked at 63% in March 2026 and was lowest at 58.7% in May 2026.

## How did search popularity change for United States veterinary hospital chains in September 2026?

- In September 2026, Banfield Pet Hospital gained share of searches among veterinary hospital chains in the United States, from 59.3% to 60.6%.
- In September 2026, Vetco Total Care lost share of searches among veterinary hospital chains in the United States, from 12.7% to 11.5%.
- In September 2026, Veterinary Emergency Group lost share of searches among veterinary hospital chains in the United States, from 4.5% to 3.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Veterinary hospital chains | 851K | 59.4% | 1 |
| Nov 2025 | Veterinary hospital chains | 796K | 59% | 1 |
| Dec 2025 | Veterinary hospital chains | 796K | 60.5% | 1 |
| Jan 2026 | Veterinary hospital chains | 796K | 60.1% | 1 |
| Feb 2026 | Veterinary hospital chains | 696K | 59.8% | 1 |
| Mar 2026 | Veterinary hospital chains | 796K | 63% | 1 |
| Apr 2026 | Veterinary hospital chains | 796K | 62.7% | 1 |
| May 2026 | Veterinary hospital chains | 796K | 58.7% | 1 |
| Jun 2026 | Veterinary hospital chains | 796K | 58.7% | 1 |
| Jul 2026 | Veterinary hospital chains | 796K | 58.7% | 1 |
| Aug 2026 | Veterinary hospital chains | 796K | 59.3% | 1 |
| Sep 2026 | Veterinary hospital chains | 796K | 60.6% | 1 |

## How are Banfield Pet Hospital’s branded searches counted?

Brandwave collects information about searches that people make online using Banfield Pet Hospital’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “banfield”
- “banfield pet hospital”

## Which veterinary hospital chains compete with Banfield Pet Hospital?

- [BluePearl Pet Hospital](/demand/us/brands/bluepearl): Head-to-head: /demand/us/compare/banfield-pet-hospital-vs-bluepearl
- [Vetco Total Care](/demand/us/brands/vetco): Head-to-head: /demand/us/compare/banfield-pet-hospital-vs-vetco
- [VCA Animal Hospitals](/demand/us/brands/vca-animal-hospitals): Head-to-head: /demand/us/compare/banfield-pet-hospital-vs-vca-animal-hospitals
- [Veterinary Emergency Group](/demand/us/brands/veterinary-emergency-group): Head-to-head: /demand/us/compare/banfield-pet-hospital-vs-veterinary-emergency-group

## Who owns Banfield Pet Hospital?

Banfield Pet Hospital is owned by Mars. Brandwave also tracks BluePearl Pet Hospital and VCA Animal Hospitals, owned by the same company, in the United States.

- [Mars](/demand/us/companies/mars): Owns 13 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Banfield Pet Hospital?

Banfield Pet Hospital is owned by Mars. Brandwave also tracks BluePearl Pet Hospital and VCA Animal Hospitals, owned by the same company, in the United States.

## Cite this page

Brandwave. "Banfield Pet Hospital: search popularity in the United States". https://gobrandwave.com/demand/us/brands/banfield-pet-hospital

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/banfield-pet-hospital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.