--- title: "AT&T: search popularity in the United States" description: "AT&T is a phone carrier that also sells fiber internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/att" publisher: "Brandwave" --- # AT&T: search popularity in the United States AT&T is a phone carrier that also sells fiber internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AT&T - **Owned by**: AT&T - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wireless carriers**: 21.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wireless carriers | 3 | 21.7% | 5M | - [Wireless carriers in the US](/demand/us/categories/us-wireless-carriers) ## Top wireless carriers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. AT&T is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verizon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AT&T | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Visible | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Mint Mobile | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Cricket Wireless | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Xfinity | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Fi | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spectrum | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wireless carriers - Asked ChatGPT "What's the best cell phone carrier in the US?": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless - Asked ChatGPT "Which US phone carrier has the best coverage?": 1. Verizon, 2. AT&T, 3. T-Mobile - Asked ChatGPT "What are the main cell phone carriers in the US?": 1. Verizon, 2. AT&T, 3. T-Mobile, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless, 7. Google Fi - Searched Google, AI Overview "cell phone carriers": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Mint Mobile, 5. Visible, 6. Cricket Wireless, 7. Xfinity, 8. Spectrum - Searched Google, AI Overview "wireless carrier": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Cricket Wireless, 5. Visible, 6. Mint Mobile Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for AT&T changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AT&T in the United States held steady at 5M. - Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States increased from 19.7% to 21.7%. - Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States peaked at 21.7% in September 2026 and was lowest at 18.5% in August 2026. ## How did search popularity change for United States wireless carriers in September 2026? - In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches. - In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%. - In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%. - In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%. - In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%. - Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wireless carriers | 5M | 19.7% | 3 | | Nov 2025 | Wireless carriers | 5M | 19.7% | 3 | | Dec 2025 | Wireless carriers | 5M | 18.8% | 3 | | Jan 2026 | Wireless carriers | 5M | 20.5% | 3 | | Feb 2026 | Wireless carriers | 4.1M | 21.4% | 3 | | Mar 2026 | Wireless carriers | 4.1M | 19.5% | 3 | | Apr 2026 | Wireless carriers | 4.1M | 21.3% | 3 | | May 2026 | Wireless carriers | 4.1M | 21.4% | 3 | | Jun 2026 | Wireless carriers | 4.1M | 19.6% | 3 | | Jul 2026 | Wireless carriers | 4.1M | 19.5% | 3 | | Aug 2026 | Wireless carriers | 4.1M | 18.5% | 3 | | Sep 2026 | Wireless carriers | 5M | 21.7% | 3 | ## How are AT&T’s branded searches counted? Brandwave collects information about searches that people make online using AT&T’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “at&t” ## Which wireless carriers compete with AT&T? - [T-Mobile](/demand/us/brands/t-mobile): Head-to-head: /demand/us/compare/att-vs-t-mobile - [Verizon](/demand/us/brands/verizon): Head-to-head: /demand/us/compare/att-vs-verizon - [Cricket Wireless](/demand/us/brands/cricket-wireless): Head-to-head: /demand/us/compare/att-vs-cricket-wireless - [Mint Mobile](/demand/us/brands/mint-mobile): Head-to-head: /demand/us/compare/att-vs-mint-mobile - [Xfinity](/demand/us/brands/xfinity): Head-to-head: /demand/us/compare/att-vs-xfinity - [Spectrum](/demand/us/brands/spectrum-internet) - [Google Fi](/demand/us/brands/google-fi) - [Visible](/demand/us/brands/visible-wireless) ## Who owns AT&T? AT&T is owned by AT&T. Brandwave also tracks Cricket Wireless and AT&T Fiber, owned by the same company, in the United States. - [AT&T](/demand/us/companies/at-and-t): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AT&T? AT&T is owned by AT&T. Brandwave also tracks Cricket Wireless and AT&T Fiber, owned by the same company, in the United States. ## Cite this page Brandwave. "AT&T: search popularity in the United States". https://gobrandwave.com/demand/us/brands/att This page is also available as HTML at https://gobrandwave.com/demand/us/brands/att. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.