---
title: "AT&T Fiber: search popularity in the United States"
description: "AT&T Fiber is AT&T's fiber home internet service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/att-fiber"
publisher: "Brandwave"
---

# AT&T Fiber: search popularity in the United States

AT&T Fiber is AT&T's fiber home internet service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AT&T Fiber
- **Owned by**: AT&T
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among internet providers**: 17.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Internet providers | 2 | 17.3% | 751K |

- [Internet providers](/demand/us/categories/us-internet-providers)

## How has branded search demand for AT&T Fiber changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for AT&T Fiber in the United States rose from 615K to 751K.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in the United States increased from 15.2% to 17.3%.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in the United States peaked at 17.3% in September 2026 and was lowest at 11.5% in January 2026.

## How did search popularity change for United States internet providers in September 2026?

- In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.
- In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%.
- In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.
- In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.
- In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.
- Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Internet providers | 615K | 15.2% | 2 |
| Nov 2025 | Internet providers | 533K | 13.6% | 3 |
| Dec 2025 | Internet providers | 503K | 14% | 2 |
| Jan 2026 | Internet providers | 466K | 11.5% | 4 |
| Feb 2026 | Internet providers | 436K | 11.9% | 4 |
| Mar 2026 | Internet providers | 533K | 12.5% | 4 |
| Apr 2026 | Internet providers | 533K | 13% | 3 |
| May 2026 | Internet providers | 533K | 13% | 3 |
| Jun 2026 | Internet providers | 569K | 13.5% | 2 |
| Jul 2026 | Internet providers | 569K | 13.3% | 2 |
| Aug 2026 | Internet providers | 569K | 13.2% | 2 |
| Sep 2026 | Internet providers | 751K | 17.3% | 2 |

## How are AT&T Fiber’s branded searches counted?

Brandwave collects information about searches that people make online using AT&T Fiber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “att fiber”
- “att internet”

## Which internet providers compete with AT&T Fiber?

- [Starlink](/demand/us/brands/starlink): Head-to-head: /demand/us/compare/att-fiber-vs-starlink
- [Spectrum](/demand/us/brands/spectrum-internet): Head-to-head: /demand/us/compare/att-fiber-vs-spectrum-internet
- [T-Mobile Home Internet](/demand/us/brands/t-mobile-home-internet): Head-to-head: /demand/us/compare/att-fiber-vs-t-mobile-home-internet
- [Frontier](/demand/us/brands/frontier-internet): Head-to-head: /demand/us/compare/att-fiber-vs-frontier-internet
- [Verizon Fios](/demand/us/brands/verizon-fios): Head-to-head: /demand/us/compare/att-fiber-vs-verizon-fios
- [Xfinity](/demand/us/brands/xfinity)
- [Google Fiber](/demand/us/brands/google-fiber)
- [Cox](/demand/us/brands/cox-internet)
- [Optimum](/demand/us/brands/optimum-internet)

## Who owns AT&T Fiber?

AT&T Fiber is owned by AT&T. Brandwave also tracks Cricket Wireless and AT&T, owned by the same company, in the United States.

- [AT&T](/demand/us/companies/at-and-t): Owns 3 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns AT&T Fiber?

AT&T Fiber is owned by AT&T. Brandwave also tracks Cricket Wireless and AT&T, owned by the same company, in the United States.

## Cite this page

Brandwave. "AT&T Fiber: search popularity in the United States". https://gobrandwave.com/demand/us/brands/att-fiber

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/att-fiber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.