--- title: "Assurant: search popularity in the United States" description: "Assurant sells renters insurance and protection plans for devices and vehicles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/assurant" publisher: "Brandwave" --- # Assurant: search popularity in the United States Assurant sells renters insurance and protection plans for devices and vehicles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Assurant - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among renters insurance companies**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Renters insurance companies | 5 | 8.1% | 34.1K | - [Renters insurance companies in the US](/demand/us/categories/us-renters-insurance-companies) ## Top renters insurance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Assurant did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | State Farm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amica | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | USAA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Allstate | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Progressive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assurant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toggle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about renters insurance companies - Asked ChatGPT "Which renters insurance company should I use in the US?": 1. Amica, 2. State Farm, 3. Lemonade, 4. USAA - Asked ChatGPT "What are the best renters insurance companies in the US?": 1. State Farm, 2. Amica, 3. Lemonade, 4. USAA, 5. Allstate - Asked ChatGPT "What's the cheapest good renters insurance in the US?": 1. Lemonade, 2. State Farm, 3. USAA - Searched Google, AI Overview "renters insurance": named none of the brands we track - Searched Google, AI Overview "best renters insurance": 1. State Farm, 2. USAA, 3. Amica, 4. Lemonade Not named in any answer: Progressive, Assurant, Liberty Mutual and Toggle. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Assurant changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Assurant in the United States held steady, from 34.4K to 34.1K. - Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States decreased from 15.2% to 8.1%. - Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States peaked at 15.2% in October 2025 and was lowest at 7.3% in May 2026. - Across the 12 months ending September 2026, Assurant fell from 3rd to 5th among renters insurance companies in the United States. ## How did search popularity change for United States renters insurance companies in September 2026? - In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches. - In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches. - In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%. - In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%. - In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%. - In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Renters insurance companies | 34.4K | 15.2% | 3 | | Nov 2025 | Renters insurance companies | 28.1K | 15% | 3 | | Dec 2025 | Renters insurance companies | 34.4K | 13% | 4 | | Jan 2026 | Renters insurance companies | 34.4K | 10.1% | 6 | | Feb 2026 | Renters insurance companies | 28.1K | 8.6% | 6 | | Mar 2026 | Renters insurance companies | 34.4K | 8.8% | 4 | | Apr 2026 | Renters insurance companies | 34.4K | 10.9% | 4 | | May 2026 | Renters insurance companies | 34.4K | 7.3% | 5 | | Jun 2026 | Renters insurance companies | 34.4K | 7.6% | 4 | | Jul 2026 | Renters insurance companies | 34.4K | 7.3% | 4 | | Aug 2026 | Renters insurance companies | 41.8K | 12.3% | 3 | | Sep 2026 | Renters insurance companies | 34.1K | 8.1% | 5 | ## How are Assurant’s branded searches counted? Brandwave collects information about searches that people make online using Assurant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “assurant renters” - “assurant renters insurance” ## Which renters insurance companies compete with Assurant? - [Lemonade](/demand/us/brands/lemonade) - [Allstate](/demand/us/brands/allstate): Head-to-head: /demand/us/compare/allstate-vs-assurant - [State Farm](/demand/us/brands/state-farm): Head-to-head: /demand/us/compare/assurant-vs-state-farm - [Progressive](/demand/us/brands/progressive-insurance): Head-to-head: /demand/us/compare/assurant-vs-progressive-insurance - [Liberty Mutual](/demand/us/brands/liberty-mutual): Head-to-head: /demand/us/compare/assurant-vs-liberty-mutual - [Toggle](/demand/us/brands/toggle-insurance): Head-to-head: /demand/us/compare/assurant-vs-toggle-insurance - [USAA](/demand/us/brands/usaa) - [Amica](/demand/us/brands/amica) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Assurant: search popularity in the United States". https://gobrandwave.com/demand/us/brands/assurant This page is also available as HTML at https://gobrandwave.com/demand/us/brands/assurant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.