--- title: "ASPCA Pet Health Insurance: search popularity in the United States" description: "An American pet insurance brand licensed from the ASPCA. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/aspca-pet-health-insurance" publisher: "Brandwave" --- # ASPCA Pet Health Insurance: search popularity in the United States An American pet insurance brand licensed from the ASPCA. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ASPCA Pet Health Insurance - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among pet insurance providers**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet insurance providers | 8 | 5.2% | 36.7K | - [Pet insurance providers](/demand/us/categories/us-pet-insurance-providers) ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASPCA Pet Health Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASPCA Pet Health Insurance is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for ASPCA Pet Health Insurance changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell from 76.6K to 36.7K. - Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States decreased from 9.8% to 5.2%. - Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States peaked at 17% in February 2026 and was lowest at 5.2% in September 2026. - Across the 12 months ending September 2026, ASPCA Pet Health Insurance fell from 6th to 8th among pet insurance providers in the United States. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches. - In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%. - In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%. - In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%. - In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States. - Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet insurance providers | 76.6K | 9.8% | 6 | | Nov 2025 | Pet insurance providers | 76.6K | 9.9% | 6 | | Dec 2025 | Pet insurance providers | 78.6K | 9.9% | 6 | | Jan 2026 | Pet insurance providers | 121K | 12.6% | 4 | | Feb 2026 | Pet insurance providers | 140K | 17% | 1 | | Mar 2026 | Pet insurance providers | 90K | 9.2% | 5 | | Apr 2026 | Pet insurance providers | 73.6K | 8.3% | 7 | | May 2026 | Pet insurance providers | 73.6K | 8.8% | 7 | | Jun 2026 | Pet insurance providers | 55.3K | 6.6% | 7 | | Jul 2026 | Pet insurance providers | 73.6K | 8.4% | 6 | | Aug 2026 | Pet insurance providers | 39.7K | 5.3% | 8 | | Sep 2026 | Pet insurance providers | 36.7K | 5.2% | 8 | ## How are ASPCA Pet Health Insurance’s branded searches counted? Brandwave collects information about searches that people make online using ASPCA Pet Health Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aspca pet health insurance” - “aspca pet insurance” ## Which pet insurance providers compete with ASPCA Pet Health Insurance? - [Trupanion](/demand/us/brands/trupanion) - [Lemonade](/demand/us/brands/lemonade) - [Nationwide](/demand/us/brands/nationwide) - [Pets Best](/demand/us/brands/pets-best) - [Spot](/demand/us/brands/spot-pet-insurance): Head-to-head: /demand/us/compare/aspca-pet-health-insurance-vs-spot-pet-insurance - [Embrace](/demand/us/brands/embrace): Head-to-head: /demand/us/compare/aspca-pet-health-insurance-vs-embrace - [Fetch](/demand/us/brands/fetch-pet-insurance): Head-to-head: /demand/us/compare/aspca-pet-health-insurance-vs-fetch-pet-insurance - [Healthy Paws](/demand/us/brands/healthy-paws): Head-to-head: /demand/us/compare/aspca-pet-health-insurance-vs-healthy-paws - [AKC Pet Insurance](/demand/us/brands/akc-pet-insurance): Head-to-head: /demand/us/compare/akc-pet-insurance-vs-aspca-pet-health-insurance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ASPCA Pet Health Insurance: search popularity in the United States". https://gobrandwave.com/demand/us/brands/aspca-pet-health-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/brands/aspca-pet-health-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.